ROIads is a push-first ad network built for performance media buyers who want their hands on the bid rather than a hands-off dashboard. Push notification ads carry the weight, popunder traffic sits alongside them, and the two remaining formats on the menu behave less independently than the menu suggests.
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The natural fit is an affiliate running gambling, betting, dating, sweepstakes, nutra or antivirus offers into Tier 2 and Tier 3 markets, with a tracker already firing postbacks and a payout figure they can price a geo against. Bid control here goes finer than most networks of this size hand over on a self-serve account.
The awkward part is the entry. Funding sits above what the wider push market asks, the cheapest tier comes without a named contact, and buyers who skip the tracker end up paying for automation that has nothing to optimise toward.
A Quick Look at ROIads’ Strengths and Trade-Offs
ROIads fits push-led buyers running gambling, betting, dating, sweeps, nutra or antivirus offers who already know their converting geos and have a tracker firing.
Bid control is finer than most rivals its size, and live traffic prices are readable before you fund anything. Wrong fit for beginners, thin budgets, and anyone buying native, banner or video.
Entry sits at $250, well north of what the market asks. The biggest catch isn't the money. It's structural, and it lives inside how the two newer formats were built.
How We Scored ROIads Across Six Buying Factors
We scored six things separately because the averages hide the story. Automation carries this network. Transparency drags it back.
| What we scored | Score | Short reason |
|---|---|---|
| Overall | 4.1 / 5 | Strong bid tooling with a few rough edges around entry and clarity |
| Value for money | 3.7 / 5 | Bid floors are low, but the upfront deposit raises the bar |
| Traffic quality | 4.3 / 5 | Push inventory holds up, while pop volume is thinner by comparison |
| Platform and automation | 4.6 / 5 | The strongest part of the network by a distance |
| Targeting depth | 4.2 / 5 | Granular where it counts, with one country cap per campaign |
| Support | 4.4 / 5 | Real human support, although access depends on deposit level |
| Transparency | 3.4 / 5 | Several areas where the site's own information conflicts |
A 4.1 means we'd comfortably run ROIads and recommend it to a mate, but we'd still budget for a proper trial rather than judging the network from a small test.
ROIads at a Glance: Formats, Rates and Account Requirements
ROIads is a self-serve ad network run by ROIADS LTD out of Paphos, Cyprus, live since 2022. It sells four ad formats, push, pop, in-page push and direct click, across roughly 1 billion daily impressions in 150 GEOs. You buy on CPC or CPM, with floors of $0.003 per click and $0.50 per thousand impressions.
| Spec | Detail |
|---|---|
| Network type | Self-serve ad network for advertisers, push-led, human account management on top |
| Ad formats | Push, pop, in-page push ads, direct click ads |
| Buying models | CPC on push, CPM on pop, AI bidding on both newer formats |
| Best for | iGaming, betting, dating, software and antivirus, finance, sweeps, nutra |
| Not suited to | Beginners, sub-$250 budgets, native or display buyers, brand campaigns, anyone without a tracker |
| Minimum deposit | $250 |
| Minimum daily budget | $25 per campaign |
| Entry CPC | $0.003 |
| Entry CPM | $0.50 |
| Daily volume claim | 1 billion impressions a day on the homepage, 900 million in a platform post |
| GEO coverage | 150+ countries |
| Trackers | Voluum, Keitaro, RedTrack, BeMob, Peerclick, CPV Lab Pro, OctoTracker |
| Payments | Bank cards, wire transfer, Capitalist. Anything else goes through a manager |
| Manager threshold | $500 deposit |
| Moderation window | 10 to 15 minutes, priority queue above $5,000 |
The minimum deposit sits at $250, steeper than most rivals, and daily budgets start at $25. The pull for media buyers is the automated bidding layer, 12 editable micro parameters plus a CPA Goal strategy that pushes spend toward your target payout. Creative moderation clears in 10 to 15 minutes, so campaigns go live the same session.
Inside the ROIads Dashboard: Campaign Setup and Reporting
Sign-up is quick and nobody makes you talk to a human first. That matters more than it sounds.
The dashboard is clean without being simplified into uselessness. Campaigns, statistics, Insights, finance, creatives. Five things, all where you'd expect them.
What we liked straight away was the campaign builder putting the format pair choice at the top rather than burying it. You pick your lane before you've invested any effort in targeting.
What annoyed us straight away was the country field. One country per campaign. If you want Brazil and Chile on the same offer, that's two campaigns, two budgets, two sets of lists to babysit.
Statistics refresh fast and the columns are the ones media buyers actually use. Source, subsource, creative, cost, clicks, conversions, win rate.
Nothing about the panel feels like a wrapper around somebody else's tech. It reads as if the people building it have run campaigns themselves.
ROIads Pricing: Deposit Tiers, CPC Bids and CPM Rates
The floors are genuinely low. Push starts at $0.003 CPC and pop starts at $0.50 CPM, with a $25 minimum daily budget per campaign. On paper you could run a real trial for the price of a takeaway.
Then the entry gate slams into you. Minimum deposit is $250, and there's no smaller starter option hiding anywhere.
Above that, four loyalty tiers decide how much of the network you get access to.
| Tier | Deposit | What it adds |
|---|---|---|
| Basic | $250 | Self-serve panel, standard support, partner bonuses |
| Prestige | $500 | Personal account manager, geo and vertical picks, whitelists for your offer |
| Elite | $1,500 | Everything above, managed campaigns, free creative pack, 3% first deposit bonus |
| King | $5,000 | 5% first deposit bonus, priority moderation, daily performance checks, API access still marked soon |
Read that table as a warning as much as a menu. The $250 tier is self-serve and lonely. Everything people praise about ROIads support sits one rung higher.
Funding runs through bank cards, wire transfer or Capitalist. That's a short list in a market where crypto is normal, and it will annoy buyers who fund from a wallet.
There's one clever bit of goodwill. Send in a decent case study and ROIads pays from $100 into your balance, with no stated ceiling. Publish-for-credit is a fair trade if you were writing it up anyway.
ROIads Ad Formats and the Campaign Pairing Rules
This is the section we'd read first if somebody handed us this review. The format menu looks like four independent choices. It isn't.
Push Notification Ads: CPC Traffic and Creative Requirements
Classic push notification ads delivered to subscribed devices, bought on CPC. This is where the volume and the history sit, and it's the format the optimisation tools were clearly designed around.
Creative rules are tight but sane. Icon at 192×192, main image at 492×328, both capped at 100KB, and a maximum of ten creatives per campaign.
Popunder Ads: CPM Buying With Lower Traffic Volume
Popunder traffic bought on CPM, no creative needed, fastest possible launch. Perfectly serviceable, and considerably thinner than push once you look at the volume split.
In-Page Push Ads: iOS Reach Without a Standalone Campaign
In-page push ads render as an on-page widget rather than a device notification. No subscription needed, works on iOS, works across browsers.
Here's the catch. You cannot build a standalone in-page push campaign. It only exists as an automatic copy generated inside a push campaign, inheriting the parent's geos, devices, browsers, schedule and caps.
Direct Click Ads: Creative-Free Traffic Within Pop Campaigns
Direct click ads send a user straight to your pre-lander with nothing shown first. Fast, aggressive, cheap to launch because there's no creative to make.
The same constraint applies. Direct click exists only as an auto-copy inside a pop campaign.
Why CPA Goal Is Unavailable on Two ROIads Ad Formats
Both auto-copies run on AI bidding exclusively. And AI bidding is mutually exclusive with CPA Goal.
So CPA Goal cannot be used on in-page push or direct click. Ever. Not as a setting you've missed, but as an architectural fact.
That's the single most useful sentence in this piece. If your buying plan depends on hitting a target CPA automatically, half the format menu is closed to you before you deposit.
Credit where it's due, though. The copies aren't dumb clones. Whitelists, blacklists, optimisation rules and micro bidding are all configured separately for parent and copy.
So if one publisher pool prints on push and a different one prints on in-page, they can be steered apart instead of averaged together.
Formats ROIads does not sell at all
If your media plan needs any of those, ROIads is a supplement rather than a home base.
ROIads Traffic Distribution by Device and GEO
Push is overwhelmingly mobile, roughly nine in ten impressions, with desktop and tablet splitting what's left. Pop is more mixed, around three quarters mobile with a real desktop slice behind it.
Practical read. Build mobile-first landers for push, and keep a desktop variant alive for pop rather than assuming one lander covers both.
On geography, the two formats point at different maps.
| Format | Strongest markets | What that suits |
|---|---|---|
| Push | Brazil, Philippines, India, Cambodia, Ethiopia | iGaming, betting, sweeps, nutra on Tier 2 and Tier 3 geos |
| Pop | India, China, Ukraine, Chile, France | Software, antivirus, utilities, volume-hungry offers |
Now the honest reading, and it's the one no press release will give you. The pop volume ROIads publishes is a rounding error next to its push volume.
Treat this as a push network with a pop side attached, and plan spend on that basis. Buyers who arrive expecting a serious popunder source will be disappointed. Buyers who arrive for push will be pleased.
Five Campaign Automation Tools and Their Trade-Offs
Five tools, and they don't all get along. Worth knowing which before you start layering them.
AI Bidding 2.0: Real-Time Bids for Traffic Testing
AI bidding technology is the house engine. It bids in real time and shifts budget toward sources with the best conversion odds, without you touching a bid.
The 2.0 rebuild landed in 2026 and widened what the algorithm reads at once, from targeting settings through traffic movement to conversion probability. Nothing changed for the buyer at the controls, which is the point.
Our take is unglamorous. It works well as a scouting mode on a fresh offer, and it costs you the granular control you may have come here for. Use it to find the pockets, then decide whether to keep it on.
CPA Goal: Target CPA Optimisation, Not Pay-Per-Conversion
This one confuses buyers constantly, partly because ROIads' own pages muddle it.
CPA Goal is a bidding strategy, not a CPA buying model. You still pay per click on push and per thousand on pop. The tool simply steers bids toward a cost per action you nominate.
Nobody is going to sell you conversions at a fixed price here. The advertiser FAQ says outright that there's no CPA model on the platform, then a separate format FAQ implies otherwise. Ignore the second one.
Two more conditions. CPA Goal needs live conversion data flowing back, and it cannot run alongside AI bidding.
Micro Bidding: Traffic-Level Bid Control Across 12 Parameters
This is the reason experienced buyers stay. Micro bidding lets you raise or drop bids on specific slices of traffic rather than the whole campaign, across twelve parameters.
Rules stack cumulatively, so a source rule and a browser rule both apply to the same impression and multiply together. Powerful, and easy to fumble.
Three quirks that will bite if nobody warns you.
Optimisation Rules: Pause or Blacklist, but No Automatic Scaling
Optimisation rules automate the babysitting. Set a condition, set a window, and the platform acts without you watching.
| Part of the rule | What goes in it |
|---|---|
| Scope | Campaign, source or subsource level |
| Metric | Spend, clicks, impressions, conversions, CR, CPA, ROI |
| Operator | Greater than, less than, equal to |
| Threshold | Your number |
| Time window | The lookback the rule judges on |
| Action | Pause, or add to blacklist |
Notice the last row. The actions available are pause and blacklist. Nothing scales a winner up.
So automation here is defensive only. It protects the budget from bad sources and does precisely nothing to press an advantage. Scaling stays manual, which is a real gap against networks whose rules can raise bids on performers.
Premium Traffic: Higher Prices for a Smaller Source Pool
A toggle that restricts delivery to sources ROIads grades as its best inventory. Less volume, higher prices, cleaner numbers.
Worth switching on when a campaign is converting but the source report looks like a swamp. Worth leaving off while you're still hunting.
Which automation tools can legally run together
| Combination | Allowed | Note |
|---|---|---|
| AI bidding + CPA Goal | No | Mutually exclusive, pick one strategy |
| AI bidding + micro bidding | Yes | AI leads, manual coefficients still apply |
| AI bidding + optimisation rules | Yes | Rules act as a safety net under the algorithm |
| CPA Goal + micro bidding | Yes | Needs conversions flowing in first |
| CPA Goal on in-page push or direct click | No | Those formats are AI bidding only |
| Premium traffic + anything | Yes | Filters inventory, doesn't touch bidding logic |
Conversion Tracking: Postback Setup and Tracker Integrations
Integration coverage is good. Voluum, Keitaro, RedTrack, BeMob, Peerclick, CPV Lab Pro and OctoTracker all have setup guides written for them, and any tracker that accepts a standard postback URL will work regardless.
The macro set covers what a buyer needs. Click ID, campaign, source and subsource, creative, geo, device, browser, OS, carrier, connection type, bid price.
There's also a second endpoint most buyers never notice, sitting on us.roiapp.net and firing on action=conversion1 with your click ID. That one exists so a deposit can be reported back separately from a registration.
For iGaming that's genuinely useful. Registration and deposit are different events with wildly different values, and the algorithm can be pointed at the one that pays.
Now the dependency. Two of the five automation tools are dead without live conversion data. CPA Goal needs it by definition, and AI bidding is guessing blind without it.
Meaning your tracker isn't optional here. Deposit $250, skip the postback, and you've bought a manual bidding panel with an expensive door charge.
Traffic Targeting and Pre-Deposit Insights
Targeting is granular in the places that decide push performance.
No socio-demographic layer, no age or gender, no interest categories. For push that's normal and no great loss.
The Insights tab deserves proper credit, because it does something most rivals refuse to.
It opens the moment you register, before any deposit. Inside sits per-geo, per-format pricing with recommended bids and win rate, so you can price a market against your payout while your card is still in your wallet.
That's real pre-purchase transparency in a corner of the market that usually hides rates behind a sales call. It's also the single best reason to register even if you're undecided.
How to Launch Your First ROIads Push Campaign
If we were starting from zero on this platform tomorrow, this is the order we'd work in.
ROIads Ad Approval: Creative Policies and Rejection Triggers
Approval is fast. Ten to fifteen minutes is the stated window, and the $5,000 tier gets a priority queue on top.
Rejections cluster around five things.
That last one is worth flagging for antivirus buyers, since fake-scan creatives are still common in the vertical and will bounce here.
Our read on moderation is that it's commercially strict rather than morally strict. Aggressive creatives pass. Deceptive ones don't.
Anti-fraud claims and how a ROIads refund actually lands
ROIads runs in-house anti-fraud protection aimed at bot filtering, and the published line is that suspicious traffic gets screened before it reaches your campaign.
Fine. Every network says that. What matters is what happens when you spot rubbish yourself.
The process is manager-mediated. You raise it with your account manager, they open an investigation on the traffic in question, and if it stands up a refund is arranged.
Here's the part that belongs in bold. Refunds are credited to your ad balance, not returned to your card.
Read that as store credit. Money that enters ROIads gets spent at ROIads, whatever the reason it should not have been spent in the first place.
Two consequences. Your fraud complaint is only as fast as your manager, which means the $250 tier is the worst place to be having one. And a large refund on a network you've decided to leave is a large sum of trapped budget.
Support quality, managers and the $500 line
Standard support runs through email and Telegram, and the response we saw was quick and human rather than templated. Head of Customer Service is a named person with a public profile, which is more accountability than most networks offer.
Managed help is where it gets good and where it gets gated.
| Deposit level | What support looks like |
|---|---|
| $250 | Shared support queue, self-serve, no named contact |
| $500 | Named manager, geo and vertical recommendations, whitelists for your offer |
| $1,500 | Fully managed campaigns and a creative pack built for you |
| $5,000 | Daily performance checks and priority moderation |
Managers here will build whitelists, suggest countries, and get creatives made. That's meaningful labour, not a chat window.
The frustration is obvious. A first-timer at $250 has the least experience and the least help, which is backwards.
ROIads vs PropellerAds, RichAds and Clickadu
We buy across all four, so here's the comparison as buyers rather than reviewers.
| Network | Minimum deposit | Format breadth | Where it wins |
|---|---|---|---|
| ROIads | $250 | Four, two of them dependent copies | Micro bidding depth and pre-deposit rate data |
| PropellerAds | $100 | Widest of the four | Scale, format choice, easiest entry |
| RichAds | $150 | Broad, includes standalone in-page | Push volume with a friendlier learning curve |
| Clickadu | $100 | Strong on pop and video | Popunder depth, payment flexibility |
Straight scoring. ROIads loses on entry cost, format independence and payment options.
It wins on two things that matter to buyers who already know what they're doing. Twelve editable micro bidding parameters is finer control than the others hand you at this size. And publishing per-geo rates before you deposit is something none of the other three do.
If you buy pop as your primary format, Clickadu is the better home. If you want the shallowest possible entry, PropellerAds. If you want push with bid control, ROIads earns the shortlist spot.
Platform Limitations to Know Before You Deposit
Is ROIads Right for Your Offers, Budget and Experience?
Run it if you're a push buyer with a working offer in gambling, betting, dating, sweeps, nutra, finance or antivirus, a tracker already firing, and enough budget to give a fresh source a fair run.
Run it if you like your hands on the bid. The micro bidding depth is the genuine differentiator, and buyers who enjoy that kind of control get real value from it.
Run it if Tier 2 and Tier 3 markets are where your money is made, because that's where the inventory concentrates.
Walk away if this would be your first ad network. The entry cost is high, the self-serve tier is unsupported, and the format rules are quietly complicated.
Walk away if popunder is your main format, if you need native or display, if you fund exclusively in crypto, or if a fixed cost per action is the only way your buying works.
FAQs Related to ROIads
Why can't I run in-page push as its own campaign on ROIads?
Because the platform doesn't offer it as a standalone format. In-page push is generated as an automatic copy inside a push campaign and inherits the parent's targeting. Direct click works the same way inside a pop campaign. You get separate lists and separate bid rules for the copy, but not a separate launch.
Does ROIads have a promo code or bonus for new advertisers?
There's no public coupon. The bonuses that exist are deposit-linked, 3% on a $1,500 first deposit and 5% at $5,000, plus a case study payment from $100 credited to your balance. Anyone offering you a ROIads discount code is making it up.
Can I use CPA Goal on every ROIads format?
No, and this trips people up. CPA Goal is unavailable on in-page push and direct click because both run exclusively on AI bidding, and the two strategies cannot be active together. Push and pop campaigns can use it once conversion data is flowing.
What happens if ROIads sends me bot traffic?
Raise it with your account manager, who opens an investigation on the traffic. If it holds up, the amount is credited back to your ad balance rather than refunded to your payment method. Practically that means keeping enough campaign plans alive to spend the credit.
Is $250 too much to start with on ROIads?
It's high against PropellerAds and Clickadu at $100 and RichAds at $150. It's less painful than it looks if you were going to spend that on a source test anyway. The bigger point is that $500 gets you a manager, and the gap between those two tiers changes the experience far more than the money suggests.
Does ROIads work without a tracker?
Technically yes, practically no. CPA Goal needs conversion data to function at all, and AI bidding optimises poorly without it. Buying here without a postback firing wastes the main thing you're paying for.
ROIads Review Verdict: Who Should Shortlist This Network?
ROIads has built better bid tooling than its size would predict, and it hasn't yet built the documentation to match.
The automation stack is the reason to be here. Micro bidding across twelve parameters, an AI engine that got a real rebuild this year, and pricing data you can read before committing a cent.
The structural quirks are the reason to plan carefully. Two of the four formats can't stand alone, and choosing them costs you the target CPA tool.
Our verdict stands at 3.9 out of 5. Push buyers with a tracker and a working offer should shortlist it. Everyone else has easier places to start.
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