Every click, accounted for
UTM builder
One naming convention for every traffic source, so your tracker and GA4 agree on what worked.
02 / Ready to use
Your campaign link
Values are lower-cased and spaces become underscores, so reports group cleanly. Nothing leaves your browser.
Convention the Dude uses
utm_source is the network (propellerads, adsterra, telegram). utm_medium is the format (push, popunder, native, email). utm_campaign is vertical_geo_period (nutra_in_q4). utm_content is the creative or placement id. Keep utm_term for keywords on search traffic only.