Free tools for your next decision
Campaign ROI calculator
The napkin math every media buyer does before scaling, without the napkin. Change any input and the result updates.
How to read it
Break-even CR is the click-to-conversion rate at which revenue equals ad spend for your CPC and payout. Below it you lose money on every click. Max CPC is the reverse: the most you can bid at your current conversion rate before profit hits zero. Approval rate matters more than people think: a 15% hold on a 3.50 payout is the same as a 15% price cut.