Clickadu
Advertising network with self-service advertiser and publisher products, Smartlinks and…
Clickadu is a premium global advertising network offering high-converting traffic formats like popunder, push notifications, and video, helping advertisers and publishers maximize digital revenue.
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Join Clickadu- Ad formats
- Smartlink · Push · Popunder · Display / Banner · Video / Pre-roll
- Pricing models
- CPM
Check eligibility and any method-specific limits in the full terms below.
Dude Verdict
Clickadu is a versatile multi-format ad network delivering massive multi-GEO volume, AI-powered traffic rotation, and reliable clean inventory ideal for scaling performance campaigns.
- Offers / Quality8.3
- Payouts / Pricing8.1
- Tracking / Tech8.3
- Support8.1
Pros
- · Massive global traffic volume across multiple formats.
- · Advanced automated traffic filtering blocking bad bots.
- · Smart CPA bidding algorithm for campaign optimization.
- · Low minimum deposit to start testing campaigns.
- · Responsive support and dedicated personal account managers.
Cons
- · Traffic quality requires careful optimization and blacklisting.
- · High competition increases costs on popular GEOs.
Buying terms
- Self-serve
- Yes
- Publisher program
- Yes
Ad formats
- Smartlink
- Push
- Popunder
- Display / Banner
- Video / Pre-roll
Pricing models
- CPM
Strong GEOs
- Worldwide
Verticals allowed
- Nutra
- Gambling / Casino
- Education
Targeting
- device
Quick Dude Answer: Clickadu is a self-serve multi format ad network from Prague that sells Popunder, InPage Push, Banner, Instant Text Message, Video Pre-Roll and SKIM traffic in almost every country. Deposits start at $100. Buying works on CPM, CPC, SmartCPM or SmartCPA. In our account, Clickadu performed best for iGaming, sweepstakes, VPN and app offers on Tier 2 and Tier 3 GEOs.
Our score is 4.2 out of 5.
Pop traffic has a reputation. Cheap, loud, and full of junk if bought in the wrong place.
So when we moved part of our media buying budget into Clickadu, we went in with our guard up.
We funded an advertiser account, pushed offers through all six formats, plugged in our tracker, and read every line of the advertiser terms. Some things impressed us. A few things annoyed us.
This Clickadu review covers all of it. Formats, pricing logic, targeting we actually touched, traffic quality, and the fine print that can quietly eat a budget.
Bottom Line Up Front on Clickadu
A strong pick for affiliates who want bulk traffic with real optimization tools behind it. SmartCPA and zone level bidding are the stars. Strict content rules and tough refund terms are the catch.
Clickadu suits
Skip Clickadu if
How We Reviewed Clickadu
We do not write reviews from a press kit. Our process looked like a normal week of campaign work.
We also double checked every number in this review inside the platform before publishing. Prices move daily, so treat any rate below as a snapshot.
What Is Clickadu and Who Runs the Ad Network?
Clickadu is an advertising network that sits between advertisers and website owners.
Advertisers like us buy traffic. Publishers sell ad space on their sites. Clickadu runs the auction, filters bad clicks and handles payments in between.
Clickadu began in 2014 as a popunder seller. Over eleven years the company added banners, mobile formats and video. Today the network serves more than 6 billion impressions daily, with AI based ad rotation choosing which creative shows at which moment.
Everything runs through a self-serve advertising platform, so nobody needs a sales call to launch.
| Detail | Clickadu snapshot |
|---|---|
| Legal company | Clickadu s.r.o. |
| Headquarters | Prague, Czech Republic |
| Launched | 2014 |
| Daily volume | 6 billion+ impressions |
| Coverage | Global GEOs, mobile and desktop |
| Ad formats | Popunder, Banner, InPage Push, Instant Text Message, Video Pre-Roll, SKIM |
| Pricing models | CPM, CPC, SmartCPM, SmartCPA |
| Account security | Two factor authentication and KYC checks |
| Serves | Advertisers and publishers |
| Site languages | English, German, Japanese, Spanish, Portuguese, Chinese, Vietnamese, Thai |
Clickadu Ad Formats We Ran and How Each Performed
Six formats live under one login. For us, that meant fewer accounts, one balance and one set of reports.
Not every format supports every pricing model though. We learned that the hard way when we tried to set up a SKIM campaign on CPC. Save yourself the confusion with this table.
| Format | CPM | CPC | SmartCPM | SmartCPA |
|---|---|---|---|---|
| Popunder (OnClick) | ✔ | ✖ | ✔ | ✔ |
| InPage Push | ✔ | ✔ | ✔ | ✔ |
| Instant Text Message | ✔ | ✔ | ✖ | ✔ |
| Banner | ✔ | ✔ | ✔ | ✖ |
| Video Pre-Roll | ✔ | ✔ | ✖ | ✔ |
| SKIM | ✔ | ✖ | ✔ | ✖ |
Popunder (OnClick) Ads for High Volume Offers
Popunder is the format Clickadu was built on. And honestly, still the format we spend the most on.
A visitor clicks anywhere on a publisher page. Your landing page opens in a new window or tab underneath. The visitor sees your offer once they close or switch away from the main page.
Because the whole screen belongs to your page, banner blindness is not an issue. That is why popunder traffic stays popular with affiliates.
Clickadu is a legit popunder ad network for scale. Our winners always came from a broad launch followed by ruthless zone cuts, never from a tight launch.
InPage Push Ads That Even Reach iPhone Users
InPage Push looks like a push notification but shows inside the publisher page while someone browses.
No subscription needed. So the format works on any OS, including iOS, where classic web push barely exists.
That gives InPage a huge reach and fill rate. In our account, InPage was the cheapest way to get clicks on Android in India.
Instant Text Message Ads (Mobile Dialog Format)
Instant Text Message shows a native style chat window on mobile. The message pops up after a user touches the screen.
The format is Google friendly and works on all mobile devices. Desktop is not part of the deal here.
Conversational copy works really well on ITM. Something like a friendly question beats a hard sell. But fake security alerts or fake missed call messages get rejected at moderation.
Banner Ads in 300×250, 300×100 and 728×90 Sizes
Banners are the classic display format. Clickadu calls banners the most Google friendly option in the lineup.
Three sizes are on offer. The 300×250 medium unit, the 300×100 mobile banner, and the newer 728×90 banner leaderboard for desktop.
Two features we liked a lot. Misclick protection, so we did not pay for fat finger clicks. And a multicreative tool, which lets one campaign rotate several banners.
Video Pre-Roll Ads Running on IAB VAST
Pre-Roll plays a short video before the content a viewer picked. Works on desktop and mobile.
Clickadu uses the IAB VAST protocol, so any JS or HTML player can serve your clip. Accepted files are MP4, WMV, AVI, MOV and FLV.
SKIM Traffic With Full Control Over Volume
SKIM is the odd one, in a good way.
A publisher places a SKIM link on a specific page element. When a visitor clicks that element, your ad appears.
So every visit comes from a real click on something the visitor wanted. That intent is why SKIM rates were the highest we saw on Clickadu. Clickadu also pitches SKIM as giving buyers full control over how much traffic they purchase.
Clickadu Format vs Vertical Match
This is our own cheat sheet after running campaigns. Start with the main pick, then expand to the backup once you have data.
| Vertical | Main format | Backup format | Why we pair them |
|---|---|---|---|
| iGaming and betting | Popunder | InPage Push | Full screen landers sell bonuses well |
| Sweepstakes | Popunder | Instant Text Message | Short forms and huge volume |
| Dating | Instant Text Message | Popunder | Chat style ads match user intent |
| VPN and utilities | Popunder | InPage Push | Cheap mobile installs at scale |
| Ecommerce and Shopify | Banner | InPage Push | Product images do the selling |
| Games and social apps | InPage Push | Video Pre-Roll | Visual hooks drive installs |
| Paid content sites | SKIM | Popunder | Click intent lifts conversion rate |
Clickadu Traffic Volume and CPM Rates by GEO
Before we spend a dollar, we check inventory. Below are some of the biggest pools we saw across formats. Volume is impressions and the rate is the average CPM in USD.
| Format | Device | GEO | Volume | Avg CPM |
|---|---|---|---|---|
| Popunder | Android | India | 26.5M | $0.28 |
| Popunder | Android | Vietnam | 18.7M | $1.34 |
| Popunder | Android | Turkey | 3.5M | $0.59 |
| Popunder | Desktop | United States | 2.6M | $0.60 |
| Popunder | iOS | United States | 1.8M | $1.74 |
| Banner | Android | India | 46.5M | $0.02 |
| InPage Push | Android | India | 43M | $0.02 |
| Instant Text Message | Android | Indonesia | 1.4M | $0.31 |
| Video Pre-Roll | Android | Indonesia | 1.1M | $0.39 |
| SKIM | Desktop | Germany | 62K | $4.32 |
| SKIM | Android | United States | 151K | $4.14 |
Dude Take: Cheap Android traffic in Tier 3 GEOs is where Clickadu really flexes. Vietnam caught our eye. Rates there sit well above India, yet volume is still massive, which usually signals heavy advertiser demand.
Clickadu Pricing Models Explained (CPM, CPC, SmartCPM, SmartCPA)
Four ways to pay. Each one fits a different stage of a campaign.
| Model | What we pay for | Test phase | Where it shines |
|---|---|---|---|
| CPM | Every 1,000 impressions at a fixed bid | None | Scaling zones we already trust |
| CPC | Each click, from $0.001 | Yes, picks zones by CTR, $5 minimum test budget | Banner, InPage, ITM and video |
| SmartCPM | A ceiling bid, but we pay the second highest price | None | Getting volume without overpaying |
| SmartCPA | Conversions only, from $0.001 | Yes, picks zones by CR, $10 minimum test budget | Beginners and CPA offers |
SmartCPM bidding runs on a second price auction. We set the most we are willing to pay. If we win, we pay just above the next bidder, never more than our ceiling.
The hidden gem inside SmartCPM is per zone pricing. In the campaign zone list, a “Fixed rate” column lets us bid higher on winners and lower on weak zones, all inside one campaign. The same move works through the API with a zone rate update call.
CPC needs a short test too. For banner, InPage, video and ITM, that test usually wraps within two days. During the test we could still change the CPC rate without restarting. Changing targeting sent the campaign back to moderation and reset the test.
When SmartCPA Beats Manual CPM Bidding
A SmartCPA campaign is the closest thing to autopilot on Clickadu. We only pay for conversions, and the algorithm hunts for zones that convert.
Before that kicks in, every SmartCPA campaign runs a test phase. Clickadu sends traffic, measures conversions per zone, and then forms an eCPM for each zone that works.
Two outcomes are possible during the test.
Zone eCPM gets calculated as conversion cost × total conversions ÷ traffic volume × 1,000. A $0.50 CPA with 10 conversions on 10,000 impressions works out to a $0.50 eCPM.
| GEO size | Example GEOs | Test budget we would set |
|---|---|---|
| Small traffic pool | Bulgaria, Denmark, Qatar | $10 to $20 |
| Over 1M impressions | Most mid size GEOs | $30 or more |
| Huge pools | India, Vietnam, Indonesia, Brazil | $100 or more |
We set our CPA at 60 to 80 percent of the offer payout. Too low and the algorithm starves. Too high and the margin disappears.
SmartCPA beat manual bidding for us in three cases.
Manual CPM or SmartCPM won once we already owned a proven whitelist.
Budget Burn Alert: SmartCPA tests run anywhere from two to seven days depending on format. CPA rate and targeting stay locked during that window, and pausing simply stretches the test longer. The dashboard can also show spend above the test budget, because graduated zones keep buying on their own eCPM while others are still under test.
Clickadu Minimum Deposit and Payment Methods 💳
Clickadu runs on prepay. Money goes in first, campaigns run second, and everything stops once the balance hits zero.
The Clickadu minimum deposit is $100, no matter which method we use.
| Method | Minimum | Speed | Our note |
|---|---|---|---|
| Debit or credit card | $100 | Instant | Fastest way to start |
| PayPal | $100 | Instant | Handy for solo affiliates |
| Wire transfer | $100 | 3 to 5 working days | Bank fees are on us, so keep wires for bigger top ups |
Clickadu Refund Policy and Unused Balance Rules
Refunds exist but come with conditions. We wish more reviews mentioned these.
Targeting Depth Affiliates Actually Use on Clickadu
Clickadu targeting goes deeper than most pop networks we have tried. Every option has an include mode by default, and one switch flips it to exclude.
| Targeting option | What it controls | How we used it |
|---|---|---|
| GEO, state and city | Country first, then region and city | City targeting for local dating offers |
| OS type, OS, OS version | Mobile vs desktop, Android vs iOS, exact versions | Cutting old Android versions for app installs |
| Device type, vendor, model | Phone or tablet, Samsung, Apple and specific models | Premium phone models for higher value users |
| Browser and browser language | Chrome, Safari and more, with language | Matching lander language in multilingual GEOs |
| Connection type | 3G (carrier) or Wi-Fi | Carrier billing and mobile offers |
| Mobile carrier | Specific ISPs, only with 3G | Telco locked offers |
| Proxy or not proxy | Masked IPs vs first hand IPs | Clean GEO matching |
| Allow Apple Relay | Users behind iCloud Private Relay | Wider iOS reach |
| Sites and Zones | Whitelists and blacklists | Daily zone pruning |
| Frequency capping | How often one user sees an ad | Stopping repeat impressions on pops |
Dude Tip: For multilingual countries like India or Switzerland, add browser language targeting. Sending English landers to Hindi or French browsers wasted a chunk of our first budget.
Apple Relay and Proxy Targeting for Cleaner iOS Traffic
Apple's iCloud Private Relay hides a user's real IP. Great for privacy. Annoying for ad targeting.
Clickadu added an “Allow Apple Relay” option that appears once we pick 3G or Wi-Fi as connection type. Turning it on lets a campaign reach iPhone users who have Private Relay switched on. More iOS reach without guessing.
The proxy setting handles a different problem.
For GEO locked offers, we always chose Not proxy. Advertisers reject leads from wrong countries, and that rejection hits our wallet, not theirs.
Whitelists, Blacklists and Zone Level Optimization
Every Clickadu publisher placement has a zone ID. Profit lives in those IDs.
Our zone level optimization routine looked like this.
- Launch broad with a fair bid
- Pass the zone ID into our tracker as a sub ID
- After enough spend per zone, cut zones with zero conversions
- Raise SmartCPM fixed rates on top zones
- Copy the winners into a separate whitelist campaign
Whitelists and blacklists go into the Sites and Zones field. Flip the exclude toggle and the field turns red, which tells us at a glance that zones are blocked rather than targeted.
Clickadu Traffic Quality, Fraud Filters and Moderation Speed
Traffic quality is the first thing affiliates ask about with any pop network.
Clickadu buys mostly from direct publishers and runs ML based fraud filters to block bots before impressions get counted. A purchasing team also watches sources daily, and publishers caught sending bot traffic face penalties.
Was every zone clean? No. Pops never are. We still found weak zones in the first days. But blacklisting fixed most of it fast, and the overall feel was better than cheaper pop sources we have bought from.
When something looked off, we sent detailed stats to our account manager. Clickadu checks reports like that and sanctions the publisher when the data backs up the claim.
Moderation speed was a real win. A human team reviews every campaign, 24 hours a day, in the order campaigns arrive.
| When we submit | Typical review time |
|---|---|
| Regular working hours | Usually 15 to 30 minutes, up to 1 hour |
| After 19:00 CET and weekends | Up to 2 hours |
| After approval | Traffic starts in roughly 30 minutes |
Dude Tip
Submit new campaigns during European working hours. Our quickest approvals landed mid morning CET, and traffic followed before lunch.
Tracking, Postbacks and API Automation on Clickadu
Running pops without a tracker is like driving at night with no headlights. Clickadu makes the setup easy.
S2S postback tracking is built in. Clickadu passes click IDs and zone data through macros, our tracker fires a postback on conversion, and the conversion lands in Clickadu stats. SmartCPA needs that loop to work.
| Tracker | Integration type |
|---|---|
| Voluum | Full API integration and postback |
| Binom | Postback template |
| Keitaro | Postback template |
| RedTrack | Postback template |
| BeMob | Postback template |
| PeerClick | Postback template |
| AdsBridge | Postback template |
| CPV Lab Pro | Postback template |
| MaxConv | Postback template |
| LandingTrack | Postback template |
| Skro | Postback template |
The public API lets bigger teams automate the boring parts.
Make Money Move
Send the zone ID and the creative ID as separate sub IDs. Splitting them showed us that one banner was carrying a whole campaign, while two others only burned cash.
Inside the Clickadu Self Serve Dashboard
The advertiser panel keeps everything on a few clean pages. No hunting around.
The Traffic Inventory tool is the page we opened most. Guessing bids is expensive. Checking inventory first is free.
Step by Step Guide to Launching Your First Clickadu Campaign
We set up our first campaign in about ten minutes. Follow the same order and skip the beginner mistakes.
- Register as an advertiser and secure the account
Sign up at the advertiser panel with a real email and full profile details. Clickadu runs KYC, so incomplete profiles can limit features.
- Add your first $100
Open Add Funds and pick a card, PayPal or wire. Card or PayPal gets money instantly.
- Check Traffic Inventory for your GEO
Pick format, device and GEO. Note the average price and available volume. Bid slightly above average on day one. Bidding below average is the number one reason new campaigns get zero impressions.
- Create a campaign and pick a format and pricing model
Click to add a new campaign, name it clearly, then choose format and pricing model. A naming habit we love is GEO, format, offer and date in one line. Six weeks later, the name alone explains the campaign.
- Set GEO and bid, then layer targeting
Set the country and price in the pricing block first. State and city options depend on that GEO. Then add OS, device, connection type, browser language and proxy settings. Start broad and tighten later.
- Paste the tracking link and set up the postback
Use the tracker campaign URL as the target URL, with Clickadu macros for click ID and zone ID.
Copy the postback URL from the Tracking page into the tracker. Fire one test conversion to confirm the loop works.
- Upload creatives and check the landing page
Add banners, InPage images or video files based on format. Use the multicreative option where available. Make sure the landing page runs on HTTPS and is clean in Google Safe Browsing. Flagged domains get rejected.
- Set budget limits, frequency cap and schedule
Add a daily budget and a total budget. Then set frequency capping so one user does not see the same pop five times. Spending limits are a safety net, not a legal promise, so keep an eye on the first hours.
- Submit for moderation
Hit save and send the campaign to review. Approval usually arrives within the hour during European daytime.
- Optimize after the first real data
Wait until each zone has meaningful spend. Then blacklist losers, raise bids on winners, and refresh tired creatives.
Best Verticals and GEOs on Clickadu for Affiliates
Clickadu traffic suits offers with a simple action. Install, sign up, deposit or enter an email.
| Vertical | Formats we used | GEOs we would start with |
|---|---|---|
| iGaming traffic and betting | Popunder, InPage Push | Turkey, Brazil, India, Eastern Europe |
| Gambling traffic for casino offers | Popunder | Licensed GEOs outside the US |
| Sweepstakes traffic | Popunder, ITM | Tier 2 Europe, Latin America |
| Dating | ITM, Popunder | Tier 1 mobile, Southeast Asia |
| VPN, utilities and tools | Popunder, InPage Push | India, Indonesia, Vietnam |
| Ecommerce and Shopify | Banner, InPage Push | Vietnam, Thailand, Malaysia, Philippines |
| Games, social and entertainment apps | InPage Push, Video Pre-Roll | India, Indonesia, Brazil |
| Paid content websites | SKIM, Popunder | United States, Germany, Japan |
Clickadu also pushes seasonal sports traffic around big tournaments and runs GEO promos, like low minimum bid sales on India popunder. Watch the News and Offers tab for those windows.
Want to buy dating traffic or app installs cheaply? Start on ITM and InPage Push in Southeast Asia. Want raw scale for smartlinks? Popunder in India and Turkey is hard to beat on price.
Clickadu Ad Policy Rules That Trigger Rejections
Clickadu moderation is strict. Knowing the banned list saved us several rejected campaigns.
Branded pharma names are allowed only with words like “Generic” visible on the ad, and landing pages must say “Consult your doctor.”
Where Clickadu Falls Short (Honest Negatives)
No network is perfect. These were the pain points we hit or saw coming.
Clickadu vs Other Ad Networks
We buy from all four networks. Each has a sweet spot. This comparison sticks to advertiser side features.
| Feature | Clickadu | PropellerAds | Adsterra | HilltopAds |
|---|---|---|---|---|
| Minimum deposit | $100 on all methods | $200 | $100, wire from $1,000 | $100 |
| Main formats | Popunder, InPage Push, ITM, Banner, Video Pre-Roll, SKIM | Popunder, Push, InPage Push, Interstitial, Survey Exit, Telegram Mini App ads | Popunder, Social Bar, InPage Push, Native Banner, Display Banner, Interstitial, Direct Link | Popunder, InPage, Banner, Video |
| Pricing models | CPM, CPC, SmartCPM, SmartCPA | CPM, CPC, SmartCPM, SmartCPC, CPA Goal | CPM, CPC, CPA, Smart CPM, CPA Goal | CPM, CPC, CPA Goal |
| Crypto offers allowed | No | Yes, with dedicated Telegram traffic | Check per offer | Check per offer |
| Standout feature | SKIM and Apple Relay targeting | Automation and push audiences | Social Bar format | Crypto deposit options |
| Our pick for | Multi format mobile buys in Asia and Turkey | Push and Telegram campaigns | Beginners wanting quick setup | Pop campaigns funded in crypto |
Who Should Use Clickadu and Who Should Not
Here we match real buyer types with a straight answer.
| Buyer type | Verdict | Reason |
|---|---|---|
| Beginner affiliate with $100 to $300 | Yes | SmartCPA does the heavy lifting while learning |
| Experienced media buyer | Yes | Zone bids, API and deep targeting reward skill |
| iGaming team outside the US | Yes | Big pop and InPage pools in betting heavy GEOs |
| Shopify or ecommerce store | Maybe | Banners work, but pops rarely suit premium brands |
| Mobile app or game developer | Yes | Cheap InPage and video installs in Asia |
| Crypto project | No | Crypto offers are banned |
| US casino or sportsbook | No | US gambling is banned |
| Big brand awareness campaign | No | Pop placements carry brand safety risk |
Our Final Verdict on Clickadu
Clickadu earned a permanent spot in our affiliate traffic sources list.
| Category | Score | Why |
|---|---|---|
| Traffic volume | 9.7 | Huge Tier 3 Android pools |
| Format choice | 9.6 | Six formats including rare SKIM |
| Targeting | 9.6 | Carrier, proxy and Apple Relay controls |
| Pricing and optimization | 9.5 | SmartCPA and per zone SmartCPM bids |
| Moderation speed | 9.4 | Human review within the hour most days |
| Tracking and API | 9.3 | Eleven tracker integrations and a usable API |
| Payment options | 8.5 | Only cards, PayPal and wire |
| Policy and refund flexibility | 8.0 | Strict bans and costly refunds |
| Overall | 9.2 | Reliable workhorse for performance buyers |
Clickadu is not flashy. Clickadu is dependable.
For anyone running mobile offers in Asia, Turkey or Latin America, few networks give this much volume with this much control. Start with $100, let SmartCPA find zones, then take over manually once winners appear.
Just respect the rules, plan deposits carefully, and keep a tracker running from the first click. Do that, and Clickadu pays its way.
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FAQ
Does Clickadu offer specialized anti-adblock technology to monetize difficult inventory?
Yes, Clickadu provides special anti-adblock solutions to bypass ad blockers and monetize hidden impressions.
How does Clickadu's SmartCPA algorithm automatically optimize performance campaigns?
It automatically optimizes bids and rotates zones based on real-time conversion data and postbacks.
Can advertisers manage custom zone exclusions on the self-service platform?
Yes, advertisers can easily blacklist or whitelist specific zones via the self-service dashboard.
