Kadam is one of those traffic sources affiliates keep in the back half of their rotation and rarely bring up in public. The panel sells pop and push inventory to media buyers, buys it from webmasters on the other side, and has been doing both long enough that most of the forum threads about it have gone stale.
Google Rating
AFFDude Rating
That's a problem when you're deciding where the next test budget goes. Search around and you'll hit directory listings copying each other, a homepage stacked with impression counts nobody outside the company can verify, and almost nothing about what the Kadam ad network is like once a campaign is actually live and spending.
So we went at it from the buying side first. Both cabinets, the full help centre, the CPM tables Kadam hands to publishers, and the small print that decides whether a campaign delivers or quietly sits at zero while you refresh the stats page.
What comes out of that is a network with one narrow strength that's worth having. It also carries limits you want to know about before funding an account, plus a few of the better tools sitting behind an account manager instead of a toggle.
The Dude's Verdict
Kadam is a solid third or fourth network in a pop and push rotation, not a primary buy. Clickunder and push carry the platform, especially across MENA, CIS, LATAM and South Asia. Native and banner exist mostly to fill media plans.
Fits affiliates running iGaming, dating, sweepstakes and adult offers who want cheap Tier-3 volume with a real account manager attached. Does not fit anyone chasing premium Tier-1 inventory or clean brand placements.
The thing that will annoy a buyer most, several genuinely useful features sit behind a manager request rather than a toggle. Dude Rating sits at 4.2 out of 5.
What is Kadam?
Kadam Advertising Ltd sits at Omonoias Avenue 13 in Limassol and belongs to the Smart Dynamics group. Sergiy Sergienko runs it as CEO. Fourteen years is genuinely old for an ad network, and longevity in this business does mean something. Plenty of louder names have not made it half that far.
| Founded | 2012, celebrated 14 years in 2026 |
| Company | Kadam Advertising Ltd, Limassol, Cyprus, part of Smart Dynamics |
| Formats | Clickunder, push, in-page push, in-app push, native teasers, banner, video, direct link |
| Bidding models | CPC, CPM, CPA Target |
| First deposit | $100 |
| Repeat deposit | $50 on most methods, $500 on bank transfer |
| Verticals | iGaming, e-commerce, dating, adult, games, software, sweepstakes |
| Adult allowed | Yes, clickunder and push formats |
| Tracker support | Macros plus postback via kdtrk.net, works with Keitaro, Voluum, Binom |
| Publisher payout day | Every Thursday, from $15 |
| Dude Rating | 4.2 / 5 |
Two rows matter more than the rest. Adult acceptance and the Thursday payout schedule are what keep publishers loyal here.
The $100 entry, meanwhile, is the number that decides whether a new buyer even tries.
Then there are the awards. Best Ad Network at Affspace 2023 and 2024, MAC Awards 2025, second place at Partnerkin 2024 and OfferVault Summer 2024.
Industry awards in affiliate marketing are usually a mix of real reputation and booth budget, so treat them as a signal that Kadam shows up at conferences rather than proof of traffic quality.
Kadam is also visible at SiGMA North America and runs its own Prague party around TES, which tells you where its commercial energy goes.
The honest read: a mid-tier network with a long payout history, a wide publisher base and a product team that ships small improvements steadily rather than headline features.
Kadam Ad Formats & Which Ones Affiliates Should Bother With
Eight formats are live. Not all eight deserve a budget.
Clickunder and push carry this network. That's not a slight, that's what Kadam is good at. Publisher testimonials on Kadam's own pages skew overwhelmingly toward clickunder eCPMs and push fill rates, which tells you where the real inventory depth sits.
Our three-format test list would be clickunder first, classic push second, in-page push ads third. In-page earns a slot because push opt-in rates keep sliding and in-page sidesteps the subscription entirely.
Banner and video exist for brand money. Banner CPMs are floor-level, and video needs long-session inventory that most affiliates aren't targeting anyway.
Native teasers land awkwardly in the middle. Kadam won a native award, but average native ads CPM ranges published for publishers top out around $2, which suggests thin demand rather than a premium pool.
Kadam Bidding Models: CPC, CPM & CPA Target
Three models. Two are obvious, one is widely misreported.
CPC charges per click. CPM charges per thousand impressions. Straightforward.
CPA Target is not pay-per-conversion. Read that twice, because most Kadam articles get it wrong.
Kadam's own help centre describes CPA Target as an automated bid algorithm that chases as many conversions as possible at a target cost per action, and it bills on the CPC principle. You still pay for clicks. The algorithm just moves bids to hold your target.
Which means a broken postback breaks the algorithm. Feed it no conversion signal and it optimises against nothing.
Now the part that decides delivery. Traffic gets distributed by auction, and Kadam publishes the formula outright.
CPM = bid × CTR × 1000
Two levers, not one. Raise a bid and effective CPM rises, so volume rises. Lift CTR with a better creative and effective CPM rises identically, at no extra cost per click.
That's why a cheap winning creative beats an expensive average one here. Bid increases are the lazy fix, and lazy costs money.
Worth knowing, bid or status changes take up to 15 minutes to propagate. Don't panic-edit a campaign twice in five minutes and assume nothing happened.
Kadam Deposits, Payment Methods & Account Limits
Entry pricing is mid pack. Account limits are where a scaling buyer actually gets hurt.
| Method | First deposit | Repeat deposit | Notes |
|---|---|---|---|
| Bank card | $100 | $50 | Fastest route, billed in USD |
| USDT | $100 | $50 | Preferred by most affiliates we know |
| PayPal | $100 | $50 | Available in the advertiser cabinet |
| Paxum | $100 | $50 | Common for adult buyers |
| Bank transfer | $500 | $500 | Legal entities only |
Now the section nobody else writes, and the one that saves real money.
Kadam runs hard platform limits, and several of them silently stop campaigns rather than warning you.
That $17 push floor is the one that bites new buyers. Deposit $100, run three campaigns, burn down to $16, and push delivery quietly dies while CPC campaigns keep spending.
The auto-block rules cut both ways. Kadam kills dead creatives for you, which is tidy, but a slow-starting creative in a narrow GEO can get axed before it ever gets a fair run.
One nice detail, the older public FAQ still lists 30 campaigns and 20 creatives while the current help centre says 20 and 100. Trust the help centre, it's the page they actually maintain.
Kadam Targeting, Tracking & Campaign Setup
Targeting depth is respectable for a network at this price point. More than ten parameters, covering GEO down to region and city, device, OS, browser, connection type, category, keywords, and site-level black or white lists.
Retargeting is built in through an Audiences section, pixel-based, and genuinely useful for iGaming funnels where the second touch converts.
Here's the honest caveat. Age, gender and interest targeting are inferred, not declared. Kadam says so plainly in its own FAQ, noting these targets cannot be 100% accurate because they're derived from browsing behaviour.
Treat socio demographic targeting as a soft filter, never as a hard rule. Layering three inferred parameters at once is how buyers strangle volume and blame the network.
Tracking is straightforward once set up.
Postbacks fire to a kdtrk.net endpoint carrying your click identifier. Any serious affiliate tracker handles that pattern without drama.
Moderation is fast. Creatives queue in upload order and clear in roughly 30 minutes, stretching to 60 under load, and moderation only starts once the balance is funded.
Creative specs are strict enough to trip people up, so here they are properly.
| Format | Image spec | Text limits | File rules |
|---|---|---|---|
| Native teaser | Minimum 500×500, square or rectangular | Headline up to 75 characters | png, jpg, jpeg, gif, max 500 KB |
| Push | Icon 192×192 or larger, main image 360×240 or larger | Title 30 characters, body 40 characters | jpg, png, jpeg, max 512 KB |
| Banner | Around 60 IAB sizes from 88×31 up to 1600×2560 | Not applicable | jpg, jpeg, png, gif, max 150 KB |
One quiet rejection trap. Animated files with any extension other than .gif get blocked as a wrong image, and the rejection message doesn't explain why.
Another one, the domain in your campaign settings must match the teaser URL. Extra whitespace in a link triggers an invalid URL error that looks like a platform bug and isn't.
Kadam Traffic Showcase & Traffic Estimator
This is the newest thing on the site and almost nobody has covered it.
Kadam publishes a public traffic showcase at kadam.net/en/traffic. Filter by format, platform, country and traffic type, and see available volume plus live CPC pulled from real auction data, aggregated in real time.
No login. No deposit. That matters more than it sounds.
Every buyer with $100 faces the same problem, four networks and one budget. Pre-launch price discovery lets a buyer rule out a GEO before spending anything, which is usually worth more than the first $30 of test spend.
Inside the dashboard sits the second half, a traffic estimator in campaign settings. It plots how forecast reach and conversions shift as the bid moves, filtered by country.
Kadam hedges appropriately. Volume varies with creatives and bids, CPC depends on competition and targeting, and the data shows availability rather than guaranteed performance. Forecasts can also shift after moderation.
Our read, use the showcase to shortlist two GEOs, then use the estimator to find the bid that actually unlocks meaningful volume. Skipping straight to a minimum bid is how buyers end up with 400 impressions and a wrong conclusion.
What Kadam Shipped for Advertisers During 2026
A network that stops building is a network in decline. Kadam has clearly not stopped.
First, the shipping pace is genuinely good. Product updates land most weeks, which is not typical for a network this old.
Second, and this is the frustration, Auto Rules require a manager to switch on. Automation gated behind a conversation is automation that most self-serve buyers never touch.
The subscriber base migration feature is the sleeper here. Publishers stuck with a weak push provider can move a base without rebuilding it, and that's a real switching cost removed.
Kadam for Publishers: CPM Ranges, Fill Rates & Thursday Payouts
Kadam publishes actual CPM ranges by format and tier, which almost no network does. Credit where due.
| Format | Lower tier CPM | Upper tier CPM |
|---|---|---|
| Popunder | Tier-3 around $0.20 to $4 | Tier-1 around $0.60 to $6.40 |
| Push | Tier-3 around $0.01 to $0.08 | RU, DE, PL around $0.15 to $1.35 |
| Push, mid tier | EG, KZ, UA, BR, MX around $0.06 to $0.55 | Varies by subscriber freshness |
| Native teasers | Average around $0.05 to $2 | Same range quoted globally |
| Banner | Tier-3 around $0.02 to $2.10 | Tier-1 around $0.06 to $0.76 |
| Video | IN, DE, FR, IT around $0.13 to $1.80 | EG, BD, LK, ID around $0.22 to $3.18 |
Read the banner row again. Tier-3 tops out higher than Tier-1, which shouldn't happen and almost certainly reflects a handful of outlier placements rather than a rule.
See Actual CPM Potential Across Multiple Ad Formats
Kadam breaks down CPM ranges by format and geography, helping publishers estimate where their inventory fits best.
Explore Kadam →Video is the other surprise. Egypt, Bangladesh, Sri Lanka and Indonesia beat Germany, France and Italy on the upper bound, which fits a network whose demand skews toward emerging markets.
Kadam publishes push fill rates between 91% and 98% on news and music portals, and publisher testimonials cite 89.9% to 98.1% across adult and mainstream inventory. Fill rate is the honest metric here, not eCPM, because fill tells you whether demand actually exists for your GEO.
Payouts run on a fixed weekly rhythm.
| Method | Range | Fee |
|---|---|---|
| USDT TRC20 | $15 to $25,000 | 0% |
| Capitalist USD | $50 to $10,000 | 0% |
| WMZ | $15 to $2,000 | 0% |
| Paxum | $50 to $2,000 | $1 flat |
| PayPal | From $100 | 4% |
| Card | Up to $500 | Not published |
| Wire | From $500 | 0% |
Requests must land before Wednesday 15:00 UTC to make Thursday's run. Funds credit within two business days, and Kadam states balances stay protected even if an account gets restricted.
Wallets go through their own moderation queue, weekdays only, 06:00 to 15:00 UTC. Add a wallet on a Friday evening and Thursday is already at risk.
PayPal at 4% is the expensive door. USDT at zero with a $15 floor is why most publishers here take crypto.
Kadam Publisher Approval Rules & Rejection Reasons
Approval is stricter than the marketing suggests, and worth knowing before wasting a day on integration.
The hard gate, 500 unique daily visitors sustained across 14 consecutive days. Below that, rejection is close to automatic.
Verification runs through a meta tag on the homepage or an HTML file in the root directory. Site moderation clears in about 30 minutes on a 07:00 to 16:00 UTC schedule, up to an hour under load.
What gets rejected outright.
Adult inventory is accepted, but only through clickunder and push. Kadam states 95% of its publishers monetise adult, dating or iGaming traffic, so nobody is squeamish here.
After launch, a Traffic Quality Department re-checks live impressions for bots, iframe traffic and technical losses. Cooperation can be terminated at that stage, which is a real risk for anyone buying cheap supply and reselling it.
A personal manager gets assigned at $20 daily revenue. Below that, general support, which Kadam claims answers within 15 minutes on business days.
Where Kadam Falls Short
Ranked by how much money each one costs you.
Do not sign up if you are a Tier-1 brand buyer, a first-week beginner with under $150 to lose, or an affiliate who needs declared demographic data rather than inferred signals.
Kadam vs Other Popular Ad Networks
For this Kadam Review, we also looked at where the network sits against other popular traffic sources on entry cost, automation and its strongest ad formats.
| Network | Founded | Min deposit | Core strength | Auto bidding |
|---|---|---|---|---|
| Kadam | 2012 | $100 | Clickunder and push in emerging GEOs | CPA Target |
| PropellerAds | 2011 | $200 | Scale and self-serve maturity | CPA Goal |
| Adsterra | 2013 | $100 | GEO breadth and Social Bar | CPA Goal, SmartCPM |
| RichAds | 2018 | $150 | Push automation and whitelists | Performance Mode |
| ClickAdilla | 2018 | $50 | Cheapest entry, adult-heavy supply | Basic |
Kadam loses two rows outright, and we're not going to pretend otherwise.
On entry price, ClickAdilla wins at $50. A first-timer with a small bankroll gets two tests there for the price of one at Kadam.
On self-serve maturity, PropellerAds wins comfortably. Rule-based automation is available to everyone rather than unlocked by a manager, and the reporting is deeper out of the box. If you want a broader field, our ad networks hub covers the rest.
Where Kadam pulls ahead is transparency before the deposit. No other network on that list publishes live CPC and volume publicly, and none publish CPM ranges by format and tier for publishers. For a buyer choosing between four platforms with limited money, that's a genuine advantage.
Dude Rating
4.2 / 5
| Traffic quality | Platform and tooling | Pricing and entry | Support |
|---|---|---|---|
| 4.1 | 4.3 | 3.9 | 4.5 |
Fourteen years of stable payouts, published pricing data, solid traffic quality and a fast shipping cadence push the score above four. Strong support stands out, while manager-gated automation and the $100 entry point slightly pull down the overall rating.
Ali's Two Cents
I've watched networks like this get dismissed for being unfashionable, and then quietly outlive the ones with the bigger booths.
My honest placement for Kadam is slot three in a pop and push rotation, behind whichever two networks currently give me the cleanest volume in my main GEO. Slot three is where you find the placements everyone else stopped bidding on.
I'd open the traffic showcase before depositing a cent, pick one GEO, and run clickunder only until the site ID data tells me something.
And I'd ask for the Auto Rules access on day one, because waiting until you need automation is waiting too long.
FAQs Related to Kadam
What does Kadam's CPA Target actually charge for?
Clicks. CPA Target is an automated bid algorithm working on the CPC principle, not a pay-per-conversion arrangement. You set a target cost per action and Kadam adjusts bids to chase it, so a broken postback leaves the algorithm optimising blind.
Why has my Kadam push campaign stopped getting impressions?
Check the balance first. Push campaigns receive no impressions when the account balance sits at $17 or below, because a push click can arrive a day after delivery and Kadam guards against negative balances. Topping up restarts delivery.
Does Kadam accept adult traffic?
Yes, for both sides. Publishers can monetise adult inventory through clickunder and push formats only, and Kadam states 95% of its publisher base runs adult, dating or iGaming traffic.
How much traffic does my site need for Kadam approval?
A minimum of 500 unique visitors daily, sustained across 14 consecutive days. Iframe traffic, Blogspot sites, essay and homework portals, and untouched website-builder templates are rejected regardless of volume.
Which Kadam format should a new media buyer test first?
Clickunder. Lowest CPC, deepest inventory, and the format Kadam's own publisher case studies lean on hardest. Add in-page push second, since it reaches every visitor without needing a subscription opt-in.
Can Kadam connect to Keitaro, Voluum or Binom?
Yes. Kadam passes {site_id}, {ad_id}, {campaign_id} and {click_id} macros in the destination URL, and conversions post back to a kdtrk.net endpoint carrying your click identifier. Every mainstream tracker handles that setup with a standard template.
The Wrap
Kadam is not the flashiest network in your rotation and it isn't trying to be.
What it offers is fourteen years of payout history, unusually open pricing data, and deep clickunder and push supply across GEOs where the big platforms charge a premium.
Run it as a third network, lean on the two formats it does well, and check the showcase before you commit. Do that and Kadam earns its slot.
More network teardowns sit in our reviews vault, and the current lifetime deals are worth a look before your next tool renewal.
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