We keep a running list of small push ad networks worth a second look, and most of them get about ten minutes before we close the tab. This EpicAds review covers one that held us a lot longer, mostly because the panel kept showing us things the rest of the internet has not written about yet.
Quick answer. EpicAds is a young UK-registered self serve ad platform built around push notification ads, in-page push traffic and OnClick pop. Volume sits heavily in South Asia, Southeast Asia, Latin America and Africa. Bidding is CPC only, a free spy tool lives inside the dashboard, and the format list has quietly doubled while every published review still says three.
Here is what we found after crawling the advertiser side, the publisher side and every public record attached to the company. No invented ROI screenshots, and we flag the spots where the network's own numbers argue with each other.
AFFDude verdict on EpicAds after a proper look
EpicAds earns a small first run if you buy tier 3 traffic source volume on dating, sweeps, nutra or mobile utilities. Entry sits at a $50 deposit with a $10 daily floor, half of what Clickadu asks. The panel lists six formats now. India, Indonesia and Brazil carry most of the clicks, and minimum bids start in fractions of a cent.
The catch is funding. Deposits move through USDT TRC-20 and Capitalist only, and bank cards have been pending for a long stretch. Skip it if tier 1 spend is your main event or your accounting will not touch crypto.
EpicAds At a Glance
Short record first, then we start pulling things apart. Everything below comes from the live panel, the network's own public pages and the directory listings carrying its official blurb.
| Network type | Self serve advertiser and publisher platform, one login for both roles |
| Launched | Out of closed beta in mid-2024 |
| Company | Epic Ads Ltd, 3rd Floor Suite, 207 Regent Street, London W1B 3HH |
| Formats | Push, InPage, OnClick, Direct Touch, Banner, Native Ad |
| Pricing model | CPC only |
| Minimum deposit | $50 |
| Minimum daily budget | $10 |
| Entry CPC | From roughly $0.002 to $0.003 in cheap geos |
| Daily impressions | 14.6 billion published for the previous day |
| Daily clicks | 27 million published for the previous day |
| Countries | 255 claimed |
| Moderation time | Around 30 minutes |
| Payment methods | USDT TRC-20 and Capitalist on the live deposit page |
| Support | 24/7 live chat plus a personal manager, English and Russian |
| Referral | 5% lifetime from advertisers and publishers |
| Rating | 3.9 out of 5 |
Two rows there are doing quiet work. The format count and the payment methods are both places where public write-ups have drifted away from what the site actually shows, and we come back to both.
What EpicAds is and who is behind it
Epic Ads Ltd is registered at a Regent Street address in London, which is a serviced-office block rather than a trading floor. Normal for this corner of the industry, not a red flag on its own, but it means the company record tells you close to nothing.
The platform came out of closed beta in mid-2024. Everything since has been public build. The panel runs in English and Russian, and the Russian side reads like the original, so the team is almost certainly CIS-based behind a UK wrapper.
The nicest structural touch is the dual role account. One registration gives you an advertiser view and a publisher view, with a single button in the top corner flipping between them.
Most networks make you keep two logins and two support threads. Here a webmaster can monetise a site in the morning and buy traffic for an offer in the afternoon on the same balance.
Now the honest part. This network is young. Young means the traffic mix can shift under you without warning, the roadmap moves faster than the documentation, and nobody has a multi-year payout history to point at. It also means the team ships fast and answers messages properly.
Both are true at once. Build into it as a secondary source rather than parking a five-figure monthly budget on day one.
EpicAds ad formats, three everyone knows and three nobody has covered
Every review currently ranking says EpicAds runs three formats. The site now lists six. That gap alone is worth the price of admission for anyone hunting inventory other buyers have not found.
Push notifications
The core product. Subscriber-based push delivered to device notification trays, priced per click. Volume skews mobile and skews hard toward Asia and Africa. In those geos the entry bid drops to fractions of a cent, so a small budget buys a real sample size rather than a rounding error.
Creative is the usual icon, image, title and description. What helps is that several creatives can sit inside one campaign and rotate, which saves cloning campaigns just to try a new hook.
InPage push
Push-styled units rendered inside the page rather than through the browser notification channel. No subscription needed, so iOS and Safari users are reachable. The network reports more than a billion in-page push creatives impressions a day, overwhelmingly mobile.
We would start here for anything remotely mainstream. Costs behave like push, without the stale-subscriber-list problem that drags push CTR down over time.
OnClick, the pop format
Classic popunder traffic source behaviour. A new window fires on user interaction and the visitor lands straight on your page. No creative to build, which makes it the fastest route from idea to real people seeing a landing page.
Volume runs into the tens of millions of daily events. Quality is what pop quality is everywhere, so cap frequency, blacklist hard, and do not judge a source on day one.
Direct Touch, Banner and Native Ad
These three are new on the site and, as far as we can find, absent from every public review of the network. Direct Touch is described as a direct-to-offer click format for clean funnels.
Banner is fixed-size display across the web and apps. Native Ad is a title, description, image and CTA unit built to sit inside page content.
Honest position. No published volume figures, no bid guidance, no case studies for any of the three. We are not inventing performance data to fill that hole. Run them at the daily minimum, judge them on your own reporting, and treat anything a manager says about inventory depth as a claim until your numbers agree.
In-page creative specifications
Worth having open before briefing a designer, because the character limits are tighter than most networks.
| Element | Requirement |
|---|---|
| Title | Up to 30 characters |
| Description | Up to 40 characters |
| Icon | 192 x 192 px |
| Main image | 492 x 382 px |
Epic Spy: the creative library built into the dashboard
After price, this is the biggest reason to open an account. Epic spy tool access ships free inside the panel, with a library reported at over 400,000 push and in-page creatives. Standalone products in this category run $50 to $100 a month, so the bundled version is real money saved.
What it does well:
Now the part most write-ups skim past. Your own creatives publish into the shared library automatically. We could not find an opt-out toggle anywhere in the panel. Every competitor buying on the network can see what you are running, in which geo, shortly after you launch it.
If you grind out original creative and your edge is the hook rather than the offer, that is a genuine cost. There is also no impressions or run-duration data attached to any creative, so a winner and something that ran for two hours before dying look identical. You are browsing inspiration, not evidence. Both points come back in the negatives.
EpicAds targeting and campaign optimisation
Targeting depth is better than the network's size would suggest. Here is what a campaign gives you.
| Parameter | What you can set |
|---|---|
| Geo | Country and city level |
| Device | Mobile, tablet, desktop |
| Operating platform | Name and version |
| Browser | Name and version |
| Language | Browser language targeting |
| Connection | Carrier and ISP filtering |
| Schedule | Day and hour, clock runs on UTC+3 |
| Frequency | Capping per user |
| Audiences | Whitelists and blacklists by Source ID, IP and Subscription ID |
| Bidding | Microbidding by source, set individually per placement |
Two features punch above the network's weight. The traffic volumes forecast shows available inventory for a geo, format, device and bid combination before you commit a penny, which stops you launching into an empty pocket.
And subscription id targeting lets you build lists at individual subscriber level, unusually granular for a platform at this price.
Set the schedule carefully. The clock runs on UTC+3, not your local time and not the target market's. Getting that wrong is the most common way to burn a first budget here.
Then the gap. Optimisation is manual only. No automated rules, no bid robot, no target-CPA bidder. PropellerAds gives you CPA Goal, RichAds gives you Performance Mode, and both grind a campaign toward a target while you sleep.
On EpicAds you cut sources by hand. The traffic is cheap, but your attention is not, and a wide tier 3 run generates a lot of source IDs to work through.
EpicAds pricing, bid floors and how the CPC model bills
Bidding is CPC across the board. No CPM option, no CPA-goal bidder, so you pay for clicks and the conversion maths stays entirely yours to manage.
The floor is a $50 deposit and a $10 minimum daily budget. Worth doing the arithmetic out loud, because “cheap” means very different things at the two ends of the geo range.
The practical read is simple. Fifty dollars is useful money in India, Indonesia, Pakistan or Brazil, and close to meaningless in the US or Germany. Plan the first run around the markets where the network is actually strong.
Funding an EpicAds account and the crypto-only problem
Deposits go in two ways. USDT TRC-20 or Capitalist payments. That's the entire list.
Cards have been described as in progress across multiple cycles now. Several directory listings claim PayPal, WebMoney or Paxum are supported. Open the funds page and they are not there.
For a Russian-speaking or crypto-native buyer this is a non-issue. For an agency running client budgets through a company card, this is the whole review. There is no invoice trail a finance team likes, and topping up means moving USDT.
We are flagging it this hard because it is the single most common reason someone signs up and never launches.
How we would set up a first EpicAds campaign
Not a manual, just the order we would actually do it in.
EpicAds tracking, postbacks and ad moderation
Conversion tracking runs on server-to-server postbacks, which is what you want. The panel carries named integrations for the mainstream trackers, so you pick yours, paste the postback url setup string, and the network fires conversions back with the click identifier attached.
Practical notes from clicking through it:
Moderation lands around the half-hour mark, which is quick. What gets bounced is predictable. Fake alerts dressed as device warnings, misleading download prompts, creatives implying an official brand relationship you do not have, and anything on the banned list below.
Landing pages get checked too, not just creatives, so a clean ad pointing at a shady page still fails.
EpicAds verticals, what converts and what gets banned
The network's own top-vertical list and the traffic profile agree with each other, which is reassuring.
| Vertical | Fit | Note |
|---|---|---|
| Dating | Strong | Mainstream and adult both run, biggest volume vertical |
| Gambling and betting | Strong | Brazilian and Indian inventory suits it well |
| Mobile apps and utilities | Strong | Cleaners, VPN, antivirus, classic push and pop fare |
| Sweepstakes | Strong | Cheap clicks make the maths work |
| Nutra | Good | Moderation runs looser here than on tier 1 networks |
| Finance and crypto | Moderate | Works in tier 3, thin audience quality in tier 1 |
| eCommerce | Weak | Purchase intent on this traffic is low |
Banned outright, and enforced at moderation:
Support, managers and how fast anyone answers
Live chat is staffed around the clock and replies land in minutes rather than hours, which matches what public reviewers report.
Personal managers get handed out rather than reserved for whales, a genuine advantage of buying on a small network.
Two caveats. Support runs in English and Russian, and the English can be clipped on technical questions.
And there is no public API documentation, so anyone planning to pull stats programmatically or push campaigns from their own tooling is opening a support ticket rather than reading a doc page.
The EpicAds publisher side in brief
Same account, one button away, so it is worth a short look even if you came here to buy.
For a small site with tier 2 or tier 3 traffic that no premium SSP wants, this is a reasonable second monetisation layer. For a clean tier 1 content site, you would be leaving money on the table.
EpicAds vs RichAds, Clickadu and AdMaven
| Ad Network | EpicAds | RichAds | Clickadu | AdMaven |
|---|---|---|---|---|
| Entry deposit | $50 | $150 | $100 | $50 |
| Auto optimisation | None | Performance Mode | SmartCPM and CPA | Rules available |
| Payment flexibility | Crypto and Capitalist | Cards, wire, PayPal, crypto | Cards, wire, PayPal, crypto | Cards, PayPal, wire, crypto |
| Tier 1 inventory depth | Thin | Good | Good | Moderate |
| Spy tool included | Yes, free | No | No | No |
EpicAds loses the payment row outright and it is not closed. Every rival on that list takes a bank card. When an account runs dry mid-scale on a Friday night, “top up with USDT” is a different experience to “add card”. That is an operational cost, not a preference.
It loses tier 1 depth just as clearly. Clickadu spent a decade building relationships with tier 1 publishers. A network that left beta in 2024 has not, and the geo table shows exactly where the inventory lives.
Anyone whose offers pay out in dollars from US or Western European users should treat EpicAds as a side experiment.
Where it wins is the front door. Fifty dollars gets you in, ties with AdMaven and undercuts the rest by half or more, and the bundled spy library is something none of the four offer at any price.
For a buyer with a small budget who wants cheap volume in exactly the markets EpicAds is strongest in, that combination is hard to argue with.
Where EpicAds falls short
Skip it if your spend is mostly tier 1, your accounting needs card payments and invoices, or you rely on automated bidding to run campaigns you cannot babysit.
Who EpicAds actually suits
EpicAds Rating
Overall 4.5 out of 5
| Category | Score | Why |
|---|---|---|
| Traffic quality | 4.2 / 5 | Deep and cheap where it is strong, thin and unremarkable in tier 1 |
| Pricing | 4.8 / 5 | Lowest entry in its peer group with genuinely low minimum bids |
| Platform | 4.4 / 5 | Good targeting and a free spy tool, held back by manual-only optimisation and no API docs |
| Support | 4.5 / 5 | Fast live chat and managers available without a spend gate |
The score reflects a cheap, capable buying platform with two structural problems it has not fixed yet, namely funding options and automation.
FAQs related to EpicAds
Is EpicAds legit or a scam?
Legit, with the usual young-network caveats. Epic Ads Ltd is a registered UK company, the platform has traded publicly since mid-2024, and publisher payment complaints are not circulating in the forums. What it lacks is a long track record, so scale into it rather than committing a large balance up front.
Can I use a credit card to fund an EpicAds account?
Not currently. The deposit page accepts USDT TRC-20 and Capitalist, and card support has been described as in progress across several cycles without shipping. Some directory listings mention PayPal, which the live panel does not offer.
Do my ad creatives really get shared with other advertisers?
Yes. Anything you run publishes into the Epic Spy library automatically and there is no opt-out control in the panel. Competitors can see your creative, format and geo. If original creative is your edge, factor that in before launching your best work here.
What can $50 realistically buy on EpicAds?
Roughly 25,000 clicks at a $0.002 bid in a cheap geo, or closer to 1,600 clicks at a $0.03 tier 1 bid. Split across the $10 daily minimum, the first figure gives five days of usable data and the second gives almost nothing.
Does EpicAds have automatic bid optimisation?
No. Every adjustment is manual, including source cuts and bid changes. Microbidding lets you set a different bid per source, which is powerful, but you are the one setting it. Buyers arriving from PropellerAds CPA Goal or RichAds Performance Mode should expect a much heavier hands-on load.
Why do the three new EpicAds formats have no data anywhere?
Because they landed on the site after every existing review was published. Direct Touch, Banner and Native Ad appear in the format list with descriptions but no volume figures, no bid guidance and no case studies. Run them small and let your own reporting decide.
Is there a working EpicAds promo code?
Nothing we can verify. A code granting a 10% first-deposit bonus has circulated through one affiliate publication, but validity is unconfirmed and the network's own pages list no active promotion. Ask a manager directly rather than trusting a code found in a listicle.
Final verdict on EpicAds
EpicAds has quietly become more interesting than its own marketing suggests. The panel is better built than the launch date implies, targeting depth is respectable, the spy library is a real perk, and the geo strength lines up neatly with the offers most small affiliates already run.
What holds it back is structural rather than cosmetic. Funding options exclude a large chunk of the professional buying market, and the absence of automated optimisation makes it a network you have to actively work rather than one you can set running.
Our take is to open an account, run the cheap geos with a tracker wired up from the first click, and treat the three undocumented formats as a genuine opening while nobody else is looking at them. Just do not make it your only traffic source until it has a few more years behind it.
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