RichAds
Performance advertising network with push, pop, in-page, direct-click, native, video and…
RichAds is a high-performance global advertising network specializing in push, popunder, native, and telegram traffic, helping marketers scale campaigns and publishers maximize digital revenue.
Find your next audience.
Review the details, save your shortlist, and check the provider’s current terms.
Join RichAds- Minimum deposit
- $150
- Ad formats
- Native · Video / Pre-roll · Push · In-page push · Popunder · Interstitial · Direct click / Domain redirect · Telegram ads · In-app · Calendar
- Pricing models
- CPM · CPC · CPA · CPV
- Funding methods
- Wire / SWIFT · Payoneer · Capitalist
Check eligibility and any method-specific limits in the full terms below.
Dude Verdict
RichAds delivers exceptional push and pop scale backed by Adscore anti-fraud tech, automated optimization rules, and dedicated ad expert support for high-converting global campaigns.
- Offers / Quality8.6
- Payouts / Pricing8.3
- Tracking / Tech8.8
- Support8.3
Pros
- · Published self-service entry deposit
- · Massive global traffic across multiple formats.
- · Advanced anti-fraud system blocking invalid traffic.
- · Low minimum deposit for starting campaigns.
- · Fast moderation and quick campaign launch.
- · Dedicated support and personal account managers.
Cons
- · Deposit is not a sufficient campaign testing budget
- · High competition on popular mainstream advertising GEOs.
- · Strict compliance rules for certain offers.
Buying terms
- Min deposit
- $150
- Self-serve
- Yes
- Anti-fraud
- Provider states that fraud detection or anti-fraud controls are available.
- Publisher program
- Yes
Ad formats
- Native
- Video / Pre-roll
- Push
- In-page push
- Popunder
- Interstitial
- Direct click / Domain redirect
- Telegram ads
- In-app
- Calendar
Pricing models
- CPM
- CPC
- CPA
- CPV
Strong GEOs
- Worldwide
Verticals allowed
- Nutra
- Gambling / Casino
- Finance & Forex
- Games
- Education
Tracker integrations
- Voluum
- Binom
- Keitaro
- RedTrack
- BeMob
- CPV Lab Pro
- FunnelFlux
- Kochava
- AppsFlyer
- Adjust
- PeerClick
Deposit methods
- Wire / SWIFT
- Payoneer
- Capitalist
Cheap clicks are easy to find. Cheap clicks that actually convert? That’s where most traffic sources fall apart.
RichAds keeps showing up in media buying chats as the go to push ads network for iGaming and sweeps.
So we funded an account, built campaigns and poked every toggle the advertiser dashboard has.
RichAds is a self serve performance ad network that sells push, in page push, popunder, direct click, native, Telegram Mini App and pre roll video traffic. The minimum deposit is $150. Bids start at fractions of a cent per click. It fits affiliates in iGaming, betting, sweepstakes and utilities who want low CPC and real automation.
Below is what worked, what bugged us and exactly where the money goes.
Quick Dude Answer on RichAds
RichAds is one of the friendliest traffic sources to start on. Bids are tiny, campaigns go live fast and the automation stack does serious work once a tracker is connected. The catch? A higher entry floor than rivals, a personal manager only from the Scale tier and no true CPA buying. Great for push and pop grinders. Weaker for pure brand budgets.
| Dimension | What we judged | Score |
|---|---|---|
| Traffic volume and reach | Daily inventory, GEO depth, Tier 1 to Tier 3 mix | 9.0 |
| Ad format range | Classic push and pop vs newer Telegram, video and calendar inventory | 9.0 |
| Entry cost and pricing | Deposit floor, bid floors, fees | 7.5 |
| Optimization tools | Auto bidding, rules, micro bids, forecasts | 8.5 |
| Tracking and API | Tracker list, macros, API access | 7.5 |
| Traffic quality controls | Anti fraud checks, moderation, source grouping | 8.0 |
| Support and account management | Response time, manager access, hours | 7.0 |
| Overall Dude Score | Average of all seven | 8.1 / 10 |
What Is RichAds? The Cyprus Based Performance Ad Network Explained
RichAds is run by RICHADS LTD, a company registered in Paphos, Cyprus. It’s built for performance buyers first. Brand campaigns are possible, but conversions are clearly the focus.
The scale is serious. The network pushes 5B+ ad impressions daily across 220+ GEOs, covering everything from Tier 3 mobile markets to premium Tier 1 desktops.
| Filter | RichAds |
|---|---|
| Ad formats | Push, in page push, popunder, direct click, native, Telegram Mini App ads, pre roll video, calendar ads |
| Pricing models | CPC and CPM, with Target CPA as an auto bidding strategy |
| Min deposit | $150 |
| Verticals allowed | iGaming, betting, sweepstakes, finance and forex, software and antivirus, dating, nutra, ecommerce, mobile apps, online games |
| Traffic type | Mainstream web and mobile, Telegram in app; adult needs age verification |
| Strong GEOs | Indonesia, India, USA, Brazil, Philippines, Poland |
| Tracker integrations | Voluum, Keitaro, Binom, RedTrack, BeMob, Kochava, AppsFlyer and more |
| Self serve | Yes |
| Managed | Yes, fully managed setup from the Scale tier |
| Publisher program | Yes, including Telegram bots and Mini Apps |
| Deposit methods | Visa, Mastercard, Amex, wire transfer, Capitalist, Payoneer and alternative options |
Two sides power the marketplace.
Dude Tip: Inside the macro list you’ll still spot the old “RichPush” and “RichPops” names. Same company, older branding. Nothing shady going on.
RichAds Ad Formats Worth Buying in 2026
Eight formats sit under one login. Some are workhorses. Some are newer bets that still feel fresh and uncrowded.
Push Notification Ads and In Page Push (Including iOS)
Classic push goes to users who opted in to notifications on publisher sites. Your ad lands right on the device, even when the browser is closed.
Creative limits are tight, so write short.
Every push source falls into one of four groups.
In-page push ads are the iPhone fix. They show as a notification style banner on the publisher’s page, so no subscription is needed. That’s why they reach Safari users that classic push simply can’t touch.
On an iOS only offer we narrowed targeting by OS, manufacturer and device model. That stopped Android clicks from burning the budget.
Popunder Traffic and Direct Click Ads
A popunder traffic buy opens the landing page in a new tab behind the current page after a user clicks anywhere. It covers mobile, desktop and tablet.
Direct click traffic is a different beast. A user mistypes a domain, lands on a parked domain and gets redirected to your offer. Intent sits close to search, so the audience is warm.
Native Ads on Blogs and News Sites
Native ads blend into content feeds on blogs and news portals. The mix is roughly 95% web and 5% in app, with 10M+ native impressions daily.
Native is still flagged as beta. Multigeo and Multiformat don’t work here yet, so plan to build these campaigns by hand.
Telegram Mini App Ads: Five Formats Inside Bots and Mini Apps
Telegram Mini App ads are the part of RichAds that feels the newest. Ads run inside Telegram bots and Mini Apps, reaching 70M+ users and about 10M+ impressions daily through direct deals with 150+ app and bot owners.
| Telegram format | What users see | Daily impressions |
|---|---|---|
| Push style | A notification styled card inside the Mini App | 1.6M |
| Interstitial banner | Full screen static image, short text and a button | 950K |
| Playable | HTML5 mini game or demo, up to 2MB | 850K |
| Embedded banner | A banner placed inside app content | 650K |
| Interstitial video | Full screen video clip of 10 to 20 seconds | 200K |
Every format can run as a rewarded ad, where users get something in app for watching.
Targeting here is its own thing. You get language, GEO, OS, Telegram Premium status, a positive wallet balance and a motivated vs non motivated audience switch.
Pre Roll Video Ads Before Streaming Content
Pre roll video ads play before content on streaming sites and content platforms. Our favorite part? Choosing between skippable after 5 seconds or non skippable.
| Spec | Requirement |
|---|---|
| File type | MP4 |
| Length | Up to 30 seconds (15 seconds recommended for non skippable) |
| Aspect ratio | 16:9 |
| Resolution | 1280×720 or 1920×1080 |
| File size | Under 20MB |
Rate cards inside the pre roll section show how cheap some markets get. Vietnam lists around $0.23 CPM with a 3.8% CTR, while Indonesia sits near $0.06 CPM.
Calendar Ads and Search Monetization
Calendar push ads drop your offer into the user’s calendar as an event on iOS and macOS. No icon, no image. Just a title, a landing link and optional notes text.
There’s no separate calendar campaign type. You build a push campaign and pick the calendar subscriber lists marked with a black circle in the Sources field.
Search monetization is for traffic owners, not buyers. It pipes type in traffic from apps, extensions and search bars, along with native to search and social to search flows, into feeds from Google, Yahoo and Bing. Onboarding goes through an application form, not the self serve panel.
RichAds Pricing, Minimum Bids and Deposit
Minimum Bid Table per Format (CPC vs CPM)
We pulled every floor bid into one place. Remember, floors get you in the auction. They don’t win it.
| Format | Model | Floor bid | Notes |
|---|---|---|---|
| Push | CPC | $0.003 | Premium Tier 1 clicks often run $0.34 or more |
| In page push | CPC | Shares the push auction | No separate floor |
| Calendar | CPC | Set inside a push campaign | Pick calendar lists in Sources |
| Popunder | CPM | $0.5 Tier 3 / $1 Tier 1 | Scales with GEO and competition |
| Direct click | CPM | $1.5 | Parked domain redirects |
| Native | CPC | $0.001 | Beta format |
| Telegram push style | CPC | $0.015 | $0.02 is a safer start |
| Telegram interstitial | CPM | $1.5 | Full screen static |
| Telegram embedded banner | CPM | $0.40 | Cheapest Telegram entry |
| Telegram interstitial video | CPM | $3 | 10 to 20 second clips |
| Telegram playable | CPM | $3 | $25 minimum daily budget |
| Pre roll video | CPM | $0.05 | Tier 1 costs far more |
The quick rule for CPC vs CPM bidding on RichAds looks like this.
For a feel of real auctions, recent push data shows the USA at a $0.31 recommended CPC with $0.55 top bids. India sits at $0.013 recommended and $0.023 top.
RichClub Loyalty Tiers and What Each One Gets You
The RichClub loyalty program got a full rework, so ignore any old “Rookie, Professional, King” charts floating around. Today there are four levels, based on first deposit size or ad spend.
| Tier | Deposit or spend | Valid for | What you get |
|---|---|---|---|
| Starter | $150 | Permanent | Self serve launches, launch checklist, unlimited campaigns, traffic insights, general support within 1 hour |
| Growth | $500 | Up to 3 months | Everything in Starter, GEO and vertical whitelists |
| Scale | $3,000 | Up to 3 months | Personal ad expert, custom creatives on demand, campaign audit, postback and API support, fully managed setup, weekly performance check, +5% first deposit bonus |
| VIP | $10,000 | Up to 3 months | Senior ad expert, free creatives within 1.5 hours, weekly strategy calls, turnkey campaigns on deposit day, +5% first deposit bonus |
Dude Warning: Growth, Scale and VIP perks last up to three months. Spend has to continue or the account slides back down. Budget for that before chasing the 5% bonus.
Payment Methods and Billing Notes
We always check the fee line on the top up screen before confirming, since it changes by processor.
RichAds Targeting Options Media Buyers Care About
Web formats offer 17 targeting parameters. These are the ones we touched most.
The audience split leans roughly 60% male and 40% female. Desktop sits around 10% of push volume, so most of your clicks come from phones.
Micro Bidding and Source Level Bidding
Micro bidding lets one campaign pay different prices for different slices of traffic. No duplicate campaigns. No messy lists.
The formula is simple. Write parameter:value:operation, where the operation is +, −, × or ÷.
| Goal | Example rule | Result |
|---|---|---|
| Pay more for a hot publisher | publisher_id:77889:*1.25 | Bid rises 25% on that publisher |
| Cut cost on a weak OS version | Android 8 at ×0.8 | Keeps volume, trims CPA |
| Friday boost | Weekday code fr with +0.002 | Higher bid every Friday |
Thirteen parameter types accept micro bids, covering publisher, sublist, site, device, OS, carrier, connection type, ISP, region, city, zip, weekday, hour, IP and creative.
RichAds Optimization and Automation Stack
This is where RichAds earns its spot on our shortlist. Start by picking the right campaign type.
| Campaign type | Needs a tracker? | Best for |
|---|---|---|
| Performance Mode | No | First campaigns and fast whitelists |
| Manual CPC / CPM | Recommended | Full control once you have data |
| Target CPA | Yes, with a test conversion | Scaling proven offers on autopilot |
Performance Mode
Your very first campaign runs in Performance Mode by default. Manual CPC opens up afterwards.
RichAds feeds the campaign weekly refreshed whitelists of top converting sources. It works on push and pop only. We liked it for a first week because it skips the expensive “buy everything” phase.
Target CPA Auto Bidding
Set a CPA goal and the algorithm hunts for sources that land under it. It runs in two phases.
Rules to know before switching it on.
Automated Rules
Automated rules check stats every hour or at a set time and act for you. Two conditions per rule are a must.
Rules we actually used
Spend over $4.5 with zero conversions? Blacklist the source.
Conversions over 0 but CPA above double the target? Block it too.
Rules can blacklist, whitelist, raise bids or lower bids. They target publisher IDs, site IDs, OS, browsers, devices, creatives (push only) and whole campaigns. Give whitelist rules at least 7 days of data.
Optimizer Dashboard
The Optimizer turns the stats page into a control room. Click a campaign name and you can slice data by subscriber list ID, publisher ID, site ID, browser and OS.
Predictor and Traffic Insights
Predictor forecasts premium traffic volume for your GEO, device and bid over the last 24 hours. Hover the graph to see clicks or impressions at different price points. It works with manual CPC or CPM, not Target CPA.
The Insights tab shows live impressions, average CPC and top CPC per country. We set every opening bid from there.
Premium Sublists
Premium sublists hold the cleanest, highest converting publishers. RichAds pegs their conversion rate at 61% above the Standard group. Expect higher prices to match.
Retargeting Warm Audiences
Retargeting campaigns bring back users who visited, signed up without depositing, or already converted. Segments run across push, pop and pre roll, and pre roll adds post view attribution.
It isn’t open to everyone yet. Setup goes through your account manager and suits advertisers already pushing decent volume.
Multigeo and Multiformat Cloning
Multigeo copies a fresh campaign into up to 20 extra countries during creation. Creatives, links, automated rules and micro bids carry over. Regions, cities, carriers, ISPs, IPs and browser languages don’t.
Multiformat clones a push campaign on manual CPC into pop, in page or direct click versions.
Tracking, Postbacks and RichAds API
A tracker isn’t optional if you want Target CPA or automated rules. RichAds integrates with 18+ tools.
These are the macros we passed most often.
| Macro | What it passes | Format |
|---|---|---|
| [CLICK_ID] | Unique click ID for S2S postback tracking | Push and pops |
| [PUBLISHER_ID] / [SITE_ID] | Source level data for blacklists | Push and pops |
| [SUB_LIST_ID] | Subscriber list ID | Push |
| [ZONE_ID] | Pop zone ID | Pops |
| [BID_PRICE] / [CPV_PRICE] | Cost per click or view | Push / pops |
| [CAMPAIGN_ID], [CREATIVE_ID] | Campaign and creative split | Push and pops |
| [COUNTRY_CODE], [OS], [OS_VER] | GEO and device details | Push and pops |
The RichAds API lets you manage campaigns and pull stats from your own scripts. It isn’t a toggle in settings though. Support or a manager enables access, and hands on postback and API help is listed as a Scale tier perk.
RichAds Traffic Quality and Fraud Filtering
Every buyer asks the same question about traffic quality. Are the clicks real?
Campaign Moderation Window and Common Decline Reasons
Moderation runs 24/7. Our campaigns usually cleared in 10 to 20 minutes.
When campaigns get bounced, it’s nearly always the creative. Watch for these.
Step by Step Guide to Launching Your First RichAds Campaign
- Create Your Advertiser Account: Sign up at my.richads.com with a work email, confirm it and log in to the advertiser dashboard.
- Make Your First Deposit: Hit the top up button and choose a method. Decide your tier now, since your first deposit size sets your RichClub level and any bonus.
- Connect Your Tracker and Postback: Add RichAds as a traffic source in your tracker. Pass [CLICK_ID] in the campaign URL, then paste your tracker’s postback into RichAds. Fire one test conversion so tracking is confirmed.
- Choose Format and Campaign Type: Pick push, pop, in page, direct click, native, Telegram or pre roll. On a brand new account, Performance Mode is the default.
- Set GEO, Device and Targeting: Start with one country and one device type. Leave advanced targeting wide unless the offer demands it, since narrow filters starve volume.
- Pick Your Opening Bid From Insights: Open the Insights tab and check average and top CPC for your GEO. We open near the recommended bid, then check Predictor to see how much premium volume that price buys.
- Upload Creatives: Load several variations with different hooks, icons and emojis. Keep text inside the character limits and match the promise to your landing page.
- Set Budget, Schedule and Click Capping: Set a daily budget that can buy real data. Add frequency capping and a schedule if your offer converts only at certain hours.
- Submit for Moderation: Send it in and grab a coffee. A declined campaign almost always means a creative problem, so fix the ad text or image and resubmit.
Best Verticals and GEOs on RichAds Right Now
These are the format and vertical combos currently pulling the best numbers on the platform.
| Format | Hot verticals | Top GEO picks |
|---|---|---|
| Push | Gambling, betting, sweepstakes, finance, antivirus (desktop) | Indonesia, USA, Brazil, India, Poland, Pakistan |
| In page push | Gambling, dating, betting, VPN, antivirus | Indonesia, Poland, USA, China, Ukraine, India |
| Popunder | Gambling, automotive, dating, finance, telecom | Indonesia, USA, Germany, India, China, Philippines |
| Direct click | Mixed mainstream offers | Brazil, Bangladesh, Australia, Türkiye, China, Indonesia |
| Telegram | Gambling, finance, betting, trading, VPN | Indonesia, Nigeria, Ukraine, Philippines, India, Mexico |
| Pre roll | Gambling, betting, dating, gaming, automotive | India, Brazil, Indonesia, USA, Canada, Philippines |
| Calendar | Sweepstakes, VPN, antivirus, iOS app installs | No fixed list, target the latest iOS versions |
Desktop antivirus offers in the USA, France and Japan keep landing in the top push bundles. Most buyers ignore the desktop, so it’s worth a small split budget.
Where RichAds Falls Short
No traffic source is perfect. These are the things that genuinely annoyed us.
The honest cons
RichAds vs Top Ad Networks in 2026
We stacked RichAds against the three networks buyers compare it with most.
| Feature | RichAds | PropellerAds | Adsterra | HilltopAds |
|---|---|---|---|---|
| Min deposit | $150 | From $200, varies by method | $100 card, $200 wallets, $1,000 wire | $100 most methods, €500 wire |
| Key formats | Push, in page, pop, direct click, native, Telegram, pre roll, calendar | Push, in page, popunder, interstitial, Telegram, interactive, paid social | Popunder, Social Bar, in page push, interstitial, native banners, banners, SmartLink | Popunder, in page, VAST video, video slider, banners |
| Pricing models | CPC, CPM, Target CPA | CPC, CPM, SmartCPC, SmartCPM, CPA Goal | CPM, CPC, CPA, Smart CPM, CPA Goal | CPM, CPC, CPA Goal (pops) |
| Telegram ads | Yes, 5 formats | Yes | No | No |
| Anti fraud | Adscore and in house filter | Adex and in house shield | In house, 3 levels | In house ML |
| Manager access | $3,000 deposit (Scale) | Gold level, $5,000+ monthly spend | Partner care program | Personal managers, Mon to Fri |
| Scale claim | 5B+ daily, 220+ GEOs | 15B+ daily | 36B+ monthly, 248 GEOs | 273B+ monthly, 250+ countries |
RichAds wins on format variety and automation for small and mid budgets. Telegram, pre roll and calendar inventory under one login is rare.
Who Should Run RichAds and Who Should Skip It
- An affiliate on iGaming traffic, betting or sweeps in Tier 2 and Tier 3 GEOs
- A media buyer who already uses a tracker
- Promoting a Telegram Mini App, game or fintech app
- Selling desktop antivirus or utilities
- Scaling with a $3,000+ budget and wanting hands on help
- Working with under $150 to spend
- Needing pure CPA payouts with zero bid risk
- Running adult, CBD or pharma brand offers
- Expecting round the clock manager chat on a small deposit
- Buying only premium display banners for brand reach
Our Verdict on RichAds
RichAds feels built by people who actually buy traffic. Performance Mode gets beginners to first conversions without burning cash. Target CPA, micro bids and automated rules then hand pros the scaling tools they want.
Telegram Mini App inventory is the big differentiator right now. Few networks let you jump from push to in app playables in the same dashboard.
The weak spots are mostly about access. You pay a bit more to get in, and real human help sits behind Scale.
Our call? Dude Score 4.1/5. A smart first or second affiliate traffic source for performance marketers. The Dude abides.
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FAQ
Is RichAds good for beginners with a small budget?
Yes, with one condition. The Starter tier gives a launch checklist and Performance Mode, so a new buyer can launch safely. Just keep enough left after your first top up to buy real data on one GEO instead of spreading thin across five.
Can I import campaigns from PropellerAds or Zeropark into RichAds?
Campaign Import pulls existing setups from PropellerAds and Zeropark once you add their API keys in your account. It saves hours of rebuilding targeting and creatives by hand.
Why is my RichAds campaign getting zero impressions?
Usually it’s one of four things. Your bid sits below the GEO’s working range, targeting is too narrow, the schedule blocks live hours, or you picked only Premium lists on a floor bid. Raise the bid toward the Insights average and widen filters first.
Does RichAds allow adult offers?
Only with proper age verification on web formats. Telegram bans adult content outright. Mainstream dating offers run fine, as long as creatives stay clean.
Are RichAds deposits refundable?
Treat them as non refundable. Payments are prepaid and refunds happen only when agreed in writing with RichAds. Top up in amounts you’re sure you’ll spend.
Can publishers and Telegram bot owners earn with RichAds?
Publishers get paid every two weeks on NET 15, with minimum payouts of $10 for digital wallets and $500 for wire. Telegram publishers also get a referral deal worth up to 10% of a referred partner’s income during their first 30 days.
