Struggling to increase your site's revenue without annoying your readers? It's a common problem. Traditional banner ads often suffer from ‘banner blindness', where users subconsciously ignore them, and finding a monetisation strategy that actually works is a constant grind.
From experience, in-text advertising is a brilliant solution. It turns your content into a revenue stream by connecting keywords with relevant ads, which feels natural to the reader.
This guide breaks down the top in-text ad networks that genuinely deliver results, helping you earn more from the great content you're already creating.
What are In-Text Ad Networks? Overview & Core Benefits
In-text ad networks are platforms that transform specific keywords within your website’s content into interactive ad links. When a visitor hovers over these highlighted words, a relevant, non-intrusive ad appears. This approach seamlessly integrates monetization into your content without disrupting the user experience.
The core benefits are centered on maximizing revenue and usability:
Monetize Smarter: Find the Top In-Text Ad Solutions
| 🌐 Best In-Text Ad Networks | 💰 Pricing Model | 🎯 Special Feature |
|---|---|---|
| Media.net | CPM/CPC/CPA | Yahoo Bing Access |
| Infolinks | PPC/Impression | Real-time Intent |
| Revcontent | CPC | Native Advertising |
| PropellerAds | CPM/CPC/CPA | 100% Traffic |
| Adcash | CPM/CPL/CPA | Multiple Formats |
| Adsterra | CPM/CPC/CPA | No Minimums |
| Ezoic | CPM | AI Optimization |
| Amazon APS | CPM | Header Bidding |
| Bidvertiser | CPC | Real-time Bidding |
| Monumetric | CPM | Full Service |
1. Media.net
Media.net is a giant in the world of contextual advertising, powered by the Yahoo! and Bing network. It's a brilliant alternative to AdSense, offering unique ad formats that can give your earnings a real lift.
Their platform scans your content to show highly relevant ads, which means better engagement from your visitorsThe display-to-search (D2S) ad format is particularly clever; it shows keywords that, when clicked, lead to a page of search ads, creating a new way to earn.
Publishers looking for high-paying, contextually relevant ads that blend seamlessly into their website's design.
2. Infolinks
Infolinks is one of the most well-known names in in-text advertising. It's incredibly easy to set up, making it a favourite for bloggers who are new to monetisation. The platform automatically finds keywords in your content and attaches relevant ads.
These ads appear in a small pop-up when a user moves their mouse over the highlighted word. This approach is designed to beat ‘banner blindness' and get more eyes on the ads.
Bloggers who want a simple, effective way to earn from their content without using traditional ad spaces.
3. Revcontent
Revcontent is a premium native advertising platform that focuses on quality over quantity. While not a classic in-text network, it excels at placing sponsored content that looks and feels like part of your site. This helps build trust with your audience.
They partner with top-tier publishers like CNN and Forbes, so you'll be in good company. Their technology is designed to deliver highly engaging content recommendations that your readers will actually want to click.
High-traffic websites wanting to show high-quality native ads that do not disrupt the user experience.
4. PropellerAds
PropellerAds is a versatile advertising platform with a massive global audience. They offer a wide range of ad formats, including pop-unders and interstitials, which can be very profitable.
While they don't specialise in in-text ads, their powerful AI-driven platform lets you target users with great precision. You can use their tools to ensure your ads are shown to the people most likely to be interested, which improves performance and boosts your income.
Publishers who want to experiment with multiple ad formats and use advanced optimisation tools to grow revenue.
5. Adcash
Adcash is an advertising network known for its huge global reach and variety of ad formats. They connect publishers with advertisers from all over the world, ensuring a high fill rate for your ad space.
Their platform includes native ads, which can be integrated smoothly within your articles to look like related content links. Adcash also offers clever anti-adblock technology, meaning you can monetise more of your traffic and stop leaving money on the table.
Website owners looking for a reliable network with worldwide coverage and technology to bypass ad blockers.
6. Adsterra
Adsterra is a popular network that offers a fantastic range of ad formats, including in-text ads. A big plus is that they have no minimum traffic requirements, so even new bloggers can sign up and start earning straight away.
They pride themselves on having a 100% fill rate and flexible payment terms, which is great for managing your cash flow. Their platform is user-friendly, and they offer strong support to help you get the best results from your ad placements.
New bloggers and publishers who need a flexible, easy-to-use network with no traffic minimums to get started.
7. Ezoic
Ezoic is a sophisticated platform that uses artificial intelligence to boost your ad earnings. It's a Google Certified Publishing Partner that automatically tests different ad placements, including text link ads, to find the combination that makes you the most money.
Publishers often report a huge increase in revenue after switching to Ezoic. It's more than just an ad network; it's an entire website optimisation platform designed to improve both user experience and your income.
Content-focused websites that want to use AI to automatically maximise their ad revenue and user experience.
8. Amazon Publisher Services (APS)
Amazon Publisher Services (APS) is a premium monetization solution for established publishers. While it operates more as a header bidding manager than a traditional in-text ad network, it provides access to Amazon's vast pool of high-paying advertisers.
By connecting your website to multiple ad sources at once, APS creates a competitive auction for your ad space. This process helps ensure you get the best possible price for every impression, including for ad spots within your content.
Large-scale publishers who want to leverage Amazon's powerful ad technology to increase their programmatic revenue.
9. Bidvertiser
Bidvertiser is a long-standing ad network that helps publishers monetise their traffic through a real-time bidding system. Their platform ensures that your ad space is always sold to the highest bidder, maximising your earnings.
They offer a range of ad formats that can be customised to fit your site, including formats that can be contextually targeted to your articles. With no minimum traffic requirements and a simple approval process, it's a great network for bloggers just starting out.
Bloggers and small publishers seeking a straightforward, auction-based network to monetise their website traffic effectively.
10. Monumetric
Monumetric is a full-service ad management partner that works closely with publishers to create a custom ad strategy. They are known for achieving high RPMs by using a mix of ad units tailored to your site's layout and audience.
This can include text-based ads that fit naturally within your content. Their team handles all the technical setup and ongoing optimisation, so you can focus on creating great content while they work on increasing your ad revenue.
Publishers with growing traffic who want a dedicated partner to manage and optimise their ad revenue for them.
In-Text Ad Networks vs. Traditional Banner Ads: Which Drives More Engagement?
In-text ad networks generally drive more meaningful engagement than traditional banner ads. Many website visitors have developed “banner blindness,” where they subconsciously ignore rectangular ads placed at the top or sides of a page. This significantly reduces the effectiveness of banner advertising.
In contrast, in-text ads are embedded directly within the content, making them a natural part of the reading flow. Engagement is user-initiated—a visitor must actively choose to hover over a keyword to see the ad. This active participation signifies a higher level of interest and intent.
Because the ad is directly relevant to the surrounding text, it is more likely to capture genuine curiosity, leading to higher-quality clicks and better overall performance for monetization.
Your Next Step to Higher Ad Revenue with In-Text Advertising
Right then, that wraps up our look at the top in-text advertising solutions. Finding the perfect partner is the most important step to boosting your site's income without putting off your readers.
You now have all the details needed to pick a winner that fits your website and audience. The next move is yours. Review your options, choose a network that aligns with your site's traffic and goals, and start monetising your content. There's real money to be made from your hard work, so get started and see what you can earn.
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