Testing mVAS feels risky, right? Everyone says “carrier billing converts like crazy,” yet you’re stuck wondering which networks are legit, which shave leads, and where your traffic will actually make money. You’re not alone in that uncertainty.
This guide to the 10 Best mVAS Ad Networks is built for affiliates, media buyers, and performance marketers who want clarity, not hype.
You’ll see how each network works, what they’re best at, and which setups fit your GEOs, traffic types, and risk tolerance.
Understanding mVAS Ad Networks: Direct Carrier Billing vs Traditional CPA Models
Most affiliate networks require users to enter credit card details or create accounts—friction that kills mobile conversions. mVAS ad networks eliminate this barrier entirely by using Direct Carrier Billing (DCB), where charges appear directly on the user's mobile phone bill.
This fundamental difference separates mVAS from traditional CPA models:
Understanding this carrier-level integration is critical when evaluating which mVAS ad networks align with your traffic sources and monetization goals.
High-Paying mVAS Ad Networks to Maximize Mobile Revenue
| Best mVAS Ad Networks | Positioning focus | Key advantage |
|---|---|---|
| MyBid.io | Performance traffic | Anti-fraud controls |
| PropellerAds | Global reach | High-volume testing |
| Adsterra | Secure network | Multi-level security |
| VAS.Media | mVAS vertical | Check details first |
| AdGlare | Ad serving | Precise delivery |
| RollerAds | Push/pop traffic | Carrier targeting |
| Adcash | Global platform | Anti-fraud tech |
| ExoClick | Large network | Deep targeting |
| PopAds | Popunder only | Focused inventory |
1. MyBid.io
In our recommendations for mVAS Ad Networks, securing the #1 position is MyBid—a premium traffic ecosystem connecting advertisers with over 17,000 verified traffic sources through transparent RTB auctions. Its advanced anti-fraud technology delivers 100% authentic, bot-free traffic with manual moderation, making it ideal for high-quality mVAS campaigns where conversion integrity is critical.
What distinguishes MyBid from other mVAS ad networks is their in-house creative team providing high-converting assets at no additional cost. The platform supports multiple adaptive formats including Push, Popunder, In-Page, Video, and Telegram Mini-Apps, offering affiliates flexibility across carrier billing flows.
Why Choose MyBid.io?
Ideal for affiliates prioritising fraud-free traffic and transparent bidding across mVAS verticals.
2. PropellerAds
PropellerAds operates at massive global scale across 195+ countries, making it one of the most established mVAS ad networks for mobile content offers. Its CPA Goal feature automates bid optimization, allowing affiliates to set target conversion costs while the platform intelligently manages traffic distribution for better performance.
The network excels in push notification and popunder formats—both proven performers for 1-click and 2-click carrier billing flows. PropellerAds' exclusive interest and demographic targeting helps affiliates reach users most likely to convert on subscription-based mobile services.
Why Choose PropellerAds?
Best suited for beginners seeking automated optimisation tools and massive global traffic volume.
3. Adsterra
Adsterra has connected brands with publishers since 2013, offering access to 36,000+ direct publishers and over 20 targeting parameters for precise audience segmentation. The platform's proprietary Social Bar format resonates strongly with mobile-native audiences frequently targeted in mVAS campaigns.
The network's three-level security system actively prevents malware, ad fraud, and bot traffic—essential protection when running carrier billing offers that require clean conversion data. Adsterra supports CPM, CPC, and CPA pricing models, giving affiliates flexibility in how they structure mVAS campaign budgets.
Why Choose Adsterra?
Trusted by affiliates needing robust anti-fraud protection and high-intent mobile audiences.
4. VAS.Media
VAS.Media specialises exclusively in mobile value-added services, operating as a dedicated mVAS ad network rather than a general-purpose platform. This focus allows them to maintain direct carrier relationships and offer higher payouts on DCB offers across emerging markets.
The network provides pre-approved offers with established carrier billing integrations, reducing the compliance burden affiliates typically face when entering the mVAS vertical. Their geo-specific expertise in Tier 2 and Tier 3 regions delivers strong conversion rates on subscription flows.
Why Choose VAS.Media?
Specialist choice for affiliates focused purely on carrier billing monetisation strategies.
5. AdGlare
Securing the #5 position on our list of mVAS Ad Networks, AdGlare operates as a self-hosted ad server solution that gives affiliates and media buyers full control over their mVAS campaign infrastructure. Unlike network-dependent platforms, it enables direct publisher relationships with no revenue sharing on conversions.
The platform supports all standard IAB formats alongside custom implementations required for carrier billing landing pages. Full API access and white-label capabilities make AdGlare suitable for agencies managing multiple mVAS campaigns simultaneously.
Why Choose AdGlare?
Optimal for experienced media buyers wanting full ownership of their ad serving stack.
7. RollerAds
RollerAds operates at massive scale through a network of 19,000+ direct publishers, specializing in push notification and popunder formats that perform well for mVAS conversions. Its in-house anti-fraud system helps keep campaigns clean by blocking bots and low-quality traffic, protecting overall ROI.
Subscription age targeting sets RollerAds apart—affiliates can reach users based on how recently they opted into push notifications, prioritising fresh subscribers with higher engagement rates. The platform's CPC model for push ads means payment only for delivered clicks.
Why Choose RollerAds?
Strong option for push-focused affiliates targeting fresh subscriber lists with mVAS offers.
8. Adcash
Adcash provides a demand-side platform with access to premium inventory across multiple ad exchanges, offering affiliates consolidated buying power for mVAS campaigns. The platform's auto-optimisation technology analyses conversion data to improve traffic quality over time.
With coverage spanning 196 countries and advanced frequency capping controls, Adcash helps prevent user fatigue on carrier billing offers. Their transparent reporting dashboard provides granular insights into which traffic segments drive actual conversions.
Why Choose Adcash?
Reliable for affiliates seeking consolidated multi-format buying with transparent analytics.
8. ExoClick
ExoClick operates at massive global scale, with strong performance in adult and mainstream entertainment verticals where mVAS offers convert exceptionally well. Its advanced targeting features, including carrier-level options, make it especially effective for direct carrier billing campaigns.
As one of the largest mVAS ad networks for adult traffic, ExoClick provides exclusive formats like instant messaging ads and native advertising designed for high-engagement mobile placements. Their detailed analytics suite tracks conversion paths across devices and carriers.
Why Choose ExoClick?
Premier choice for affiliates monetising adult and entertainment mVAS offers at scale.
9. PopAds
Rounding out our list of mVAS Ad Networks, PopAds pioneered the popunder advertising model and remains the largest dedicated pop traffic network worldwide. Its speed and simplicity make it ideal for mVAS affiliates running high-volume campaigns that need instant traffic without complex setup.
What distinguishes PopAds is their on-demand payment system—affiliates can request withdrawals anytime once minimum thresholds are met. The network's quality scoring system automatically filters low-performing traffic sources.
Why Choose PopAds?
Best for affiliates prioritising fast payouts and straightforward popunder traffic buying.
Advanced mVAS Monetization Strategies Using Ad Networks
Scaling beyond basic campaigns requires tactical precision. Top affiliates don't rely on single offers—they build systems that maximize earnings per click across multiple geos and flows simultaneously.
These advanced strategies separate profitable campaigns from breakeven ones:
Combining these tactics with real-time tracking ensures you capture maximum value from every click.
The Best mVAS Ad Networks for Monetization
Selecting the right mVAS ad network depends on your traffic type, target geos, and tolerance for testing. No single platform fits every campaign—what converts in Southeast Asia may underperform in LATAM, and push traffic behaves differently than popunder inventory.
Use the details above to shortlist two or three networks that match your budget and flow preferences. Start with small test budgets, track carrier-level performance from day one, and scale only what proves profitable.
Recommended Articles
