Data roundups on proxies, ad fraud, affiliate spend and the tools behind them.
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Netflix ended 2025 with over 325 million paid subscribers and is forecasting revenue between $50.7 billion and $51.7 billion for 2026. From a company that once mailed DVDs, it has…
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Social media now reaches more than two in three people on Earth. With 5.66 billion user identities worldwide and global ad spending surpassing $317 billion, social platforms are no longer…
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Artificial intelligence has gone from a buzzword to a budget line. In 2026, 78.4% of marketers actively use AI tools, and global AI in marketing spend has climbed to $32.73…
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Coupons are no longer just paper clippings from Sunday newspapers. In 2026, digital coupon marketing drives billions in revenue, shapes buying decisions, and fuels customer loyalty across every major industry. …