The affiliate glossary ↗AFFDude / Field notes
RPM
In plain English
What does RPM mean?
Revenue per mille: what a publisher earns per thousand page views, across all the ads on the page.
RPM is the publisher's counterpart to eCPM. It bundles every ad unit and every network on a page into one number per thousand views, which makes it the right metric for comparing monetisation partners or layouts on a content site.