The affiliate glossary ↗AFFDude / Field notes
Retargeting
In plain English
What does Retargeting mean?
Showing ads to people who already visited your site or lander but did not convert, using a pixel or list.
Retargeting works because visitors who showed interest convert far better than cold traffic. It needs a pixel on your pages, a platform that supports audiences, and enough visitors to build a list. Privacy changes have shrunk cookie-based retargeting; first-party lists and platform-native audiences replaced some of it.