The affiliate glossary ↗AFFDude / Field notes
Pre-lander
In plain English
What does Pre-lander mean?
A page shown before the advertiser's landing page to warm up cold traffic, typically an advertorial, quiz or story.
Pre-landers bridge the gap between an interruptive ad and a sales page. They set expectations, filter out the curious, and lift the conversion rate on the offer page. Native, push and pop campaigns almost always use one.