The affiliate glossary ↗AFFDude / Field notes
Page speed
In plain English
What does Page speed mean?
How fast a page becomes usable. On paid traffic every second of delay loses a measurable share of visitors before they see the offer.
Cold traffic does not wait. Mobile users on slow networks abandon landers that take more than a couple of seconds, which is money already spent on the click. Compress images, avoid heavy builders and scripts, and host near your traffic's GEO. Core Web Vitals give you the numbers.