The affiliate glossary ↗AFFDude / Field notes
Page builder
In plain English
What does Page builder mean?
A tool for creating landing pages without code, with templates, hosting and A/B testing built in.
Landing page builders (Unbounce, Instapage, Leadpages, ClickFunnels) let media buyers ship landers in hours. Trade-offs are page speed (builder pages can be heavy) and monthly cost. Many affiliates move to static HTML landers for speed once a campaign proves itself.