The affiliate glossary ↗AFFDude / Field notes
Offerwall
In plain English
What does Offerwall mean?
A page inside an app or site listing offers users can complete for a reward, monetised on a CPA basis with incent traffic.
Offerwalls are the main outlet for incent-allowed offers: surveys, app installs, trials. Publishers embed them to earn from users who will not pay; advertisers buy them for cheap volume they can filter later. Payouts per completion are a fraction of non-incent rates.