The affiliate glossary ↗AFFDude / Field notes
Offer cap
In plain English
What does Offer cap mean?
A limit on how many conversions an offer accepts per day or month, set by the advertiser's budget.
Caps stop you scaling a winning offer: once the cap is hit, further conversions are not paid. Ask your manager for a cap raise before you scale, and keep a backup offer in the rotation so traffic is not wasted when the cap closes.