The affiliate glossary ↗AFFDude / Field notes
Native advertising
In plain English
What does Native advertising mean?
Ads styled to match the surrounding editorial content, typically recommendation widgets under articles, priced per click.
Native (Taboola, Outbrain, MGID, RevContent) is the format for advertorial landers and content-style funnels: the ad is a headline and image that looks like an article. CPCs are higher than pop or push but the traffic is warmer. Compliance on the lander matters because the format promises editorial content.