The affiliate glossary ↗AFFDude / Field notes
Media buying
In plain English
What does Media buying mean?
Purchasing paid traffic at scale, usually from ad networks, social platforms or programmatic sources, to send to offers.
A media buyer's job is arbitrage: buy clicks or impressions for less than the conversions they produce are worth. It involves choosing sources, formats and GEOs, building creatives and landers, tracking everything, and cutting losers fast. Most of this site's tools directory exists for media buyers.