The affiliate glossary ↗AFFDude / Field notes
Lifetime value
In plain English
What does Lifetime value mean?
The total revenue a customer generates over their relationship with a business, the number that justifies acquisition cost.
LTV decides how much an advertiser can pay per acquisition and how valuable a revenue-share deal is. A casino player worth $600 over a year supports a $200 CPA; a $10 app user does not. Affiliates on RevShare are betting on LTV directly.