The affiliate glossary ↗AFFDude / Field notes
KPI
In plain English
What does KPI mean?
Key performance indicator: the quality metrics an advertiser requires on top of the conversion itself, such as retention or event rates on app installs.
KPI clauses let advertisers pay for quality instead of raw conversions. On CPI offers they might require 20% day-7 retention; on lead offers a minimum contact rate. Miss the KPI and payments can be reduced or withheld, so read them before scaling.