The affiliate glossary ↗AFFDude / Field notes
Influencer marketing
In plain English
What does Influencer marketing mean?
Paying creators to promote a product to their audience, increasingly on affiliate terms with codes and tracked links.
Influencer deals have moved from flat fees to performance: a code or link per creator, paid per sale. For affiliates this is a traffic source (sponsoring creators) and a model (being one). Attribution relies on exclusive codes because followers rarely click tracked links.