The affiliate glossary ↗AFFDude / Field notes
Incent traffic
In plain English
What does Incent traffic mean?
Incentivised traffic: users rewarded (cash, points, virtual currency) for completing an offer. Usually forbidden unless the offer says otherwise.
Incent traffic converts extremely well and is nearly worthless to advertisers who want real customers, which is why most offers ban it. Offerwalls and reward apps sell it to advertisers who accept it, at low payouts. Sending incent traffic to a non-incent offer is the fastest way to be banned from a network.