The affiliate glossary ↗AFFDude / Field notes
In-page push
In plain English
What does In-page push mean?
A push-notification-styled ad shown inside the web page rather than as a real browser notification, so it reaches iOS and users who never opted in.
In-page push kept the push format alive after browser restrictions. It looks like a notification, sits on the page and is priced on CPC or CPM. It reaches iOS users, which classic push could not, and fatigues slower because it is not tied to a subscriber list.