The affiliate glossary ↗AFFDude / Field notes
GEO
In plain English
What does GEO mean?
Short for geography: the country (or region) an offer accepts traffic from, and a core targeting dimension in media buying.
Every offer lists its allowed GEOs, and payouts differ by GEO because purchasing power and competition differ. Traffic sources price by GEO too. Tier 1 (US, UK, DE, CA, AU) is expensive and lucrative; Tier 3 is cheap and needs volume.