The affiliate glossary ↗AFFDude / Field notes
EPC
In plain English
What does EPC mean?
Earnings per click: total commission divided by clicks, the fastest way to compare offers or traffic sources.
EPC tells you what a click is worth on average. Networks show a network-wide EPC per offer; your own EPC will differ because your traffic differs. Compare your EPC against your cost per click: if EPC is $0.40 and you pay $0.25 per click, you are profitable before other costs.
Beware EPC quoted over the last 7 days on a small sample; it swings wildly.