The affiliate glossary ↗AFFDude / Field notes
Display advertising
In plain English
What does Display advertising mean?
Banner ads in standard sizes (300×250, 728×90, 320×50) sold on CPM through networks and exchanges.
Display is the original online ad format and still a large share of publisher revenue. For affiliates it is mainly a retargeting and brand-awareness channel; direct-response results are usually worse than native or push. Programmatic display via DSPs adds targeting at the cost of complexity.