The affiliate glossary ↗AFFDude / Field notes
Dayparting
In plain English
What does Dayparting mean?
Running ads only during certain hours or days when the audience converts best.
Conversion rates vary by time: finance offers convert in office hours, dating and gambling in the evening, COD orders when call centres are open. Trackers report by hour; ad networks let you schedule. Dayparting is often a 20 to 30% efficiency gain for free.