The affiliate glossary ↗AFFDude / Field notes
Creative fatigue
In plain English
What does Creative fatigue mean?
The decline in click and conversion rates as an audience sees the same ad repeatedly.
Every creative dies; the only question is how fast. Push ads fatigue in days, native in weeks. Rotate several creatives, watch CTR by day, and refresh before performance drops. Spy tools show how long competitors' creatives survive.