The affiliate glossary ↗AFFDude / Field notes
CPV
In plain English
What does CPV mean?
Cost per view: the pricing of pop-under and pop-up traffic, quoted per thousand views of the landing page.
In pop traffic, a view is a full page load in a new window or tab, so CPV is really a CPM for landers. Tier-3 pops can cost fractions of a cent per view; Tier-1 pops on premium publishers cost far more. The whole game is a lander that converts a cold, unrequested view.