The affiliate glossary ↗AFFDude / Field notes
CPC
In plain English
What does CPC mean?
Cost per click: paying a set amount each time a user clicks the ad, regardless of what happens afterwards.
CPC is the model of search and social advertising and of most native networks. It is easier to forecast than CPM because you pay for visits, not views, but you still carry the conversion risk. Divide your payout by the CPC to see how many clicks you can afford per conversion.