The affiliate glossary ↗AFFDude / Field notes
Conversion rate
In plain English
What does Conversion rate mean?
The share of visitors who complete the desired action. 2% means two conversions per hundred clicks.
Conversion rate (CR) is the link between traffic cost and payout. Small changes move everything: at a $0.10 CPC and a $5 payout, a 1.5% CR loses money and a 2.5% CR makes it. Track CR per traffic source, placement, creative and lander, not just per campaign.