The affiliate glossary ↗AFFDude / Field notes
Compliance
In plain English
What does Compliance mean?
Meeting the rules of advertisers, networks, ad platforms and regulators on claims, disclosures, targeting and creatives.
Compliance failures cost more than any bad campaign: unpaid commissions, banned accounts, and in regulated verticals legal exposure. Read the offer's restrictions (no brand bidding, no incent, no email), the traffic source's policies, and the rules for the vertical (health claims, financial promotions, gambling licences).