The affiliate glossary ↗AFFDude / Field notes
Cloud tracker
In plain English
What does Cloud tracker mean?
A tracking platform hosted by the vendor and billed per events or clicks, as opposed to a self-hosted tracker on your own server.
Cloud trackers (Voluum, RedTrack) need no server work and scale instantly, at a monthly price that grows with volume. Self-hosted trackers (Binom, Keitaro) cost a flat licence plus a VPS and are cheaper at high volume but yours to maintain. The pricing pages on this site compare both.