The affiliate glossary ↗AFFDude / Field notes
Cloaking
In plain English
What does Cloaking mean?
Showing one page to reviewers, bots or ad-platform crawlers and a different page to real visitors.
Cloakers split traffic on signals like IP, user agent and behaviour. They are used to protect landers from competitors and bots and, against platform rules, to run offers that would fail review. Every major ad platform treats cloaking as a bannable offence; understand the risk before touching one.