The affiliate glossary ↗AFFDude / Field notes
Break-even
In plain English
What does Break-even mean?
The point where revenue equals cost. Below the break-even conversion rate or above the break-even CPC, every click loses money.
Break-even CR equals your cost per click divided by your payout (adjusted for approval rate). Break-even CPC equals payout multiplied by conversion rate. Knowing both before launch tells you how much room a campaign has for optimisation.