The affiliate glossary ↗AFFDude / Field notes
Brand bidding
In plain English
What does Brand bidding mean?
Bidding on an advertiser's brand name in paid search to capture people already looking for it; usually prohibited by the program.
Brand bidding delivers cheap, high-converting traffic by intercepting the advertiser's own demand, which is exactly why most programs ban it. Some allow it under conditions (no ads outranking the brand, no trademark in the ad copy). Check before you run it; violations forfeit commissions.