The affiliate glossary ↗AFFDude / Field notes
Bot traffic
In plain English
What does Bot traffic mean?
Automated visits generated by scripts rather than humans, which inflate clicks and impressions and never convert.
Every cheap traffic source contains bots. Signs: near-zero time on page, impossible click rates, conversions that never approve. Trackers and anti-fraud tools score traffic, and good ad networks filter it before you pay. Blacklist publisher IDs that send it.