The affiliate glossary ↗AFFDude / Field notes
Blacklist
In plain English
What does Blacklist mean?
A list of publishers, placements or IPs excluded from a campaign because they sent unprofitable or fraudulent traffic.
Blacklists are built continuously from tracker data: any source that spent more than a payout without converting goes on it. Networks let you upload lists or exclude at the campaign level. Keep global lists per network and reuse them on new campaigns.