The affiliate glossary ↗AFFDude / Field notes
Approval rate
In plain English
What does Approval rate mean?
The share of conversions or leads the advertiser accepts and pays for after checking them.
Not every conversion is paid. Leads are validated, COD orders confirmed, sales checked for fraud or returns. The approval rate is the percentage that survives. A $30 payout at 50% approval is really $15 per lead. Networks usually show the approval rate per offer; factor it into every EPC calculation.