The affiliate glossary ↗AFFDude / Field notes
Advertorial
In plain English
What does Advertorial mean?
A landing page written like a news article or personal story that sells a product, the standard native-ads pre-lander.
Advertorials work because readers trust an article more than an ad. They must be clearly labelled as advertising in most jurisdictions and must not fake endorsements or news outlets. Well-made advertorials with honest framing convert for years.