RichAds vs ROIads: Best For AI-Optimised Push Notification Campaigns

If you run push notification ad campaigns and want AI to do the heavy lifting, you have likely compared RichAds vs ROIads at some point.

I have spent real money on both platforms and tested them across multiple GEOs and verticals. Both are solid push ad networks for affiliate marketers, but each has a different edge. 

In this head-to-head comparison, I am comparing everything from AI bidding technology and traffic quality to pricing, optimisation tools, and support. 

If you want to pick the right ad network for push traffic campaigns in 2026, stick around. This one is for you. 🚀

What is RichAds?

RichAds is a well-known performance marketing ad network built for affiliates and media buyers.

It launched years ago and has grown into one of the top push notification advertising platforms globally. I found it reliable for scaling campaigns across Tier 1, Tier 2, and Tier 3 GEOs.

RichAds offers six ad formats: push, in-page push, pop, native, display, and direct click. It even supports Telegram Mini Apps advertising, which is rare in 2026 .

The platform delivers over 5 billion ad impressions daily and covers 220+ countries. That kind of reach is hard to beat if you need volume.

What is ROIads?

ROIads is a newer but fast-growing premium push and pop ad network based in Cyprus.

I started testing ROIads about a year ago and was impressed by how clean the traffic felt. Publishers work exclusively with ROIads, so the audiences are less saturated.

ROIads supports four ad formats: push notifications, pop ads, in-page push, and direct click. It focuses more on quality than quantity.

The platform delivers around 1 billion impressions per day and covers GEOs worldwide. It has won the Best CPM Ad Network silver award and the Rising Star Operator award.

RichAds Vs ROIads: Full Comparison

Here is a side-by-side breakdown of everything that matters for push notification advertising platforms.

Feature	RichAds	ROIads
Founded	2018+	2023
Daily Impressions	450M+ subscribers	1B+ impressions
Countries	200+	150+
Min CPC (Push)	$0.005	$0.003
Min CPM (Pop)	$0.5	$0.5
Min Deposit	$150	$250
Ad Formats	7 (Push, Pop, Native, Display, In-page, Direct Click, Telegram)	4 (Push, Pop, In-page, Direct Click)
AI Optimisation	Performance Mode, Target CPA	AI Bidding (default on), CPA Goal
Micro Bidding Parameters	13	12
Tracker Integrations	18	7
Anti-Fraud	AdScore (third-party)	In-house system
Personal Manager From	$500 tier	$500 tier
Campaign Approval	10–20 min (24/7)	10–15 min (business hours)
Exclusive Publishers	No	Yes
FTD Tracking	No	Yes

Traffic Quality and Volume 📊

Traffic quality decides your ROI. Here is what I experienced on both.

RichAds Traffic

RichAds delivers 5+ billion impressions daily across 220+ countries. Traffic is filtered through AdScore, a well-known anti-fraud detection solution.

You can pick from four subscriber lists: Premium, Standard, New, and Remnant. Premium sources cost more but convert better, especially for iGaming and dating verticals.

I got solid results on Tier 1 GEOs with premium push traffic. The volume is massive and you rarely run out of scale.

ROIads Traffic

ROIads delivers around 1 billion impressions per day. That is much less than RichAds, but here is the catch.

Publishers work exclusively with ROIads. That means less ad fatigue and fresher audiences. ROIads uses an in-house anti-fraud technology to block bots.

I noticed higher CTRs on ROIads push campaigns for dating and sweepstakes offers. The traffic felt less burned out.

Pricing and Minimum Deposit 💰

Budget matters, especially when you are testing new GEOs.

Feature	RichAds	ROIads
Minimum CPC (Push)	$0.005	$0.003
Minimum CPM (Pop)	$0.5	$0.5
Minimum Deposit	$150	$250
Personal Manager From	$500	$500
First Deposit Bonus	Not listed	3% (Elite) / 5% (King)

RichAds lets you start with just $150, which is great for beginners testing cheap push ad traffic.

ROIads requires $250 minimum but starts CPC at $0.003, which is lower per click. The first deposit bonus at higher tiers is a nice touch for bigger spenders.

Ad Formats Supported 🎯

More formats mean more ways to monetise your traffic.

Ad Format	RichAds	ROIads
Push Notifications	✅	✅
In-Page Push	✅	✅
Pop/Popunder	✅	✅
Native Ads	✅	❌
Display Ads	✅	❌
Direct Click	✅	✅
Telegram Mini Apps	✅	❌

RichAds wins here with six ad formats plus Telegram Mini Apps. If you want to scale campaigns across multiple ad formats, RichAds gives you more room.

ROIads keeps it focused on four core formats. That is not necessarily bad. It means the platform is fully optimised for what it does.

Targeting Options 🎯

Precise targeting saves money and boosts conversions.

RichAds offers targeting by country, city, region, device, device model, manufacturer, OS, browser, browser language, connection type, carrier, and ISP. That is a wide range.

ROIads offers targeting by device, OS, GEO, browser language, mobile operator, internet provider, and scheduling. It also lets you access advanced settings through a hidden “More Settings” menu.

Both platforms offer micro bidding for campaign optimisation. RichAds has 13 micro bidding parameters. ROIads has 12, including site ID, publisher ID, device, OS, carrier, weekday, and hour.

Account Tiers and Loyalty Programmes 🏅

Both platforms reward bigger spenders. Here is how the tiers compare.

Tier Level	RichAds	ROIads
Entry	Rookie ($150)	Basic ($250)
Mid	Professional ($500)	Prestige ($500)
High	King ($3,000)	Elite ($1,500)
Top	VIP ($10,000)	King ($5,000)

RichAds has a wider range with four tiers stretching up to $10,000. VIP members get priority everything plus dedicated managers and bonus deposits .

ROIads caps at $5,000 for its King tier but offers fully managed campaigns, free creatives, priority moderation, and daily performance checks from the Prestige tier itself.

I found ROIads more generous at the mid-tier level. You get a personal manager and managed campaigns at $500, while RichAds at $500 gives you a manager but not full management.

Campaign Approval Speed ⚡

Nobody wants to wait hours to go live.

RichAds moderates campaigns 24/7 and typically approves them in 10-20 minutes .

ROIads also runs fast moderation and approves campaigns in 10-15 minutes. Slightly quicker on average in my experience.

Both platforms have easy ad moderation compared to social ad networks. Push ads skip the strict policies you face on Facebook or Google.

Customer Support and Management 🤝

Good support can save a failing campaign.

RichAds provides 24/7 technical support. Account managers are available from the Professional tier ($500). They help with creatives, whitelists, campaign setup, and weekly calls .

ROIads assigns a personal manager from the Prestige tier ($500). Managers help with creatives, GEO recommendations, whitelists, and daily performance checks.

I found ROIads managers slightly more proactive. They reached out with GEO suggestions and push ad creative recommendations without me asking.

Which Platform Should You Pick? 🤔

After running campaigns on both, here is my honest take.

Final Verdict 🏆

For me, the choice depends on what stage you are at.

RichAds is the go-to push ad network for scale and format diversity. It has more volume, more formats, and more tracker integrations. If you are an experienced media buyer who needs to push millions of impressions, RichAds delivers.

ROIads is the smarter pick for AI-optimised push notification campaigns in 2026. The AI Bidding Technology 2.0 genuinely outperformed manual optimisation in my tests. Exclusive publishers, lower CPC, and better mid-tier support make it ideal for affiliates who want maximum ROI without constant babysitting.

If I had to choose one for a new iGaming campaign tomorrow, I would go with ROIads for testing and shift to RichAds for scaling. That combo gave me the best results.