Voluum and Google Tag Manager: The No-Code Tracking Hack

Tired of editing HTML code every time you need to update a tracking pixel?

Join the club. Manual tag implementation is the bane of every affiliate marketer’s existence.

Voluum and Google Tag Manager can end this nightmare. No more digging through website code to add conversion tracking. No more begging developers to update pixel values.

GTM turns your tracking setup into a point-and-click operation. Add Voluum pixels, change payout values, and manage campaign tracking from one dashboard. Your affiliate marketing just got ten times easier.

We’ll show you exactly how to connect these tools and kiss manual coding goodbye forever.

Use Cases for Voluum and GTM

Let’s look at some real-world scenarios where Voluum and Google Tag Manager integration shines.

1. Managing Conversion Pixels on a “Thank You” Page

You have to go back into the page’s code, find the pixel, and manually update the payout= parameter. With GTM, you just log into your GTM account, open the tag, change the value in the URL, and publish. Job done in under a minute.

2. Using Direct Tracking on Pages with Existing GTM

Many affiliates use landing pages built on platforms that already have GTM installed. Instead of trying to add yet another script to the page’s header, you can simply deploy Voluum’s direct tracking script as a new tag within your existing GTM container.

This keeps your page’s code clean and avoids potential conflicts.

3. Firing Multiple Pixels for Multi-Platform Campaigns

This is a massive one. Let’s say you’re driving traffic from Facebook. When a conversion happens, you need to inform both Facebook (for campaign optimisation) and Voluum (for affiliate tracking). GTM lets you set up two separate tags—one for the Facebook Pixel and one for the Voluum conversion pixel—and have them both fire on the same trigger, like a “Thank You” page view.

It’s clean, efficient, and ensures accurate data across all systems.

Step-by-Step Guide: Implementing Voluum Pixels via GTM

Alright, let’s get our hands dirty. This guide assumes you already have a Google Tag Manager account and have placed the GTM container snippet on your website or landing pages.

This method is for implementing your Voluum conversion pixel, which typically goes on a “Thank You” or success page that appears after a user converts.

Grab Your Voluum Conversion Tracking Pixel URL

First, you need the pixel URL from Voluum.

https://your_voluum_domain.com/conversion.gif?cid=OPTIONAL&payout=OPTIONAL&txid=OPTIONAL

A quick note on the parameters:

Create a New Tag in Google Tag Manager.

Now, head over to your GTM dashboard.

Configure and Trigger the Tag

This is where you connect the dots.

That’s it! Your Voluum conversion pixel is now managed entirely through GTM.

This method is for adding Voluum’s direct tracking scripts to your landing pages or offers. These scripts are necessary for tracking visits when you’re not using a traditional redirect-based campaign.

Grab Your Voluum Direct Tracking Script

This script is different from the conversion pixel. It’s a piece of JavaScript that tracks the initial visit to a landing page or offer. You’ll typically find this script within your campaign setup in Voluum when you select a direct tracking method. There are two main types:

Copy the entire script provided by Voluum.

Create a New Tag in Google Tag Manager

Back in the GTM dashboard:

Configure and Trigger the Tag

You have now successfully implemented Voluum’s direct tracking using GTM, keeping your landing page’s code untouched.

Final Thoughts: The Smart Way to Manage Tracking

Learning to pair Voluum with Google Tag Manager is a crucial skill for any serious affiliate or media buyer. It takes the technical headache out of campaign setup, letting you focus on what really matters: optimising your campaigns for better performance.

By moving your tracking implementation into GTM, you gain a level of flexibility and control that is impossible with manual code edits. You can deploy pixels, test scripts, and manage multi-platform tracking with ease. 

It’s a cleaner, faster, and more professional way to handle the technical side of affiliate marketing, and once you start using it, you’ll wonder how you ever managed without it.